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Fragrances in Thailand
Euromonitor International, Sep 2011, Pages: 33
During the review period, manufacturers continued to promote fragrances using celebrities and models, with adverts for premium perfumes appearing in fashion and lifestyle magazines. High profile celebrities such as models, athletes and Hollywood actors continued to be employed to raise brand awareness. For example, Chanel No5 is represented by French actress Audrey Tautou whilst Avon engages Reese Witherspoon as its global brand ambassador. Given consumers’ fascination with celebrities in...
The Fragrances in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Mass Fragrances, Premium Fragrances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Fragrances market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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