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Crowdfunding: Disrupting the IT Provider Investment Model
Saugatuck Technology, Jan 2010, Pages: 5
Mobilizing the power of the crowd through Crowdfunding to raise finance may prove savvy marketing for new emerging technology providers (e.g., Trampoline Systems) or large firms that possess an engaged network of customers/ fans (e.g., Apple). Benefits include involving a community right up front in the design and then management of a new product or company, not giving up direct investment control to a single or tightly knit group of investors and transferring risk of development to a community.
The emergence of Crowdfunding comes at a time when traditional VC investment is at an all time low. Emerging technology vendors like rising star Trampoline Systems are using it to raise money. However, it is still an unproven model in the technology market and significant regulatory obstacles exist, particularly, in the US . The immaturity of the model, substantial legal obstacles, and a lack of best practices including governance disciplines need to be addressed.
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