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Fragrances in Turkey Product Image

Fragrances in Turkey

  • Published: August 2013
  • Region: Turkey
  • 35 pages
  • Euromonitor International

In 2012, fragrances saw a small current value growth by 3%. However, the growth demonstrated by the sector was well behind the 7% CAGR seen over the review period. The lower performance was due to the weak performance of mass fragrances during the year. More specifically, small domestic brands have been badly affected by the rising growth of unbranded fragrances. The number of outlets that sell unbranded fragrances, which claim to produce similar scents to the branded fragrances, increased...

The Fragrances in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Mass Fragrances, Premium Fragrances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Fragrances market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

FRAGRANCES IN TURKEY

August 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Fragrances by Category: Value 2007-2012
Table 2 Sales of Fragrances by Category: % Value Growth 2007-2012
Table 3 Fragrances NBO Company Shares by Value 2008-2012
Table 4 Fragrances LBN Brand Shares by Value 2009-2012
Table 5 Men's Premium Fragrances LBN Brand Shares by Value 2009-2012
Table 6 Women's Premium Fragrances LBN Brand Shares by Value 2009-2012
Table 7 Forecast Sales of Fragrances by Category: Value 2012-2017
Table 8 Forecast Sales of Fragrances by Category: % Value Growth 2012-2017
Akat Kozmetik Sanayi Ve Ticaret As in Beauty and Personal Care (turkey)
Strategic Direction
Key Facts
Summary 1 Akat Kozmetik Sanayi ve Ticaret AS: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Akat Kozmetik Sanayi ve Ticaret AS: Competitive Position 2012
Evyap Sabun Yag Gliserin San Ve Tic As in Beauty and Personal Care (turkey)
Strategic Direction
Key Facts
Summary 3 Evyap Sabun Yag Gliserin Sanayii ve Ticaret AS: Key Facts
Company Background
Production
Summary 4 Evyap Sabun Yag Gliserin Sanayii ve Ticaret AS: Production Statistics 2011
Competitive Positioning
Summary 5 Evyap Sabun Yag Gliserin Sanayii ve Ticaret AS: Competitive Position 2012
Executive Summary
Beauty and Personal Care Registered Above-average Value Growth in 2012
the Market Saw A High Number of New Product Developments
Multinationals Had the Dominant Position in the Market
Beauty Specialists Is the Leading Distribution Channel
Beauty and Personal Care Is Expected To Register Positive Constant Value Growth
Key Trends and Developments
Improved Economic Conditions Lead To Growth in Beauty and Personal Care
Rising Urbanisation and the Young Population of the Country Will Be Important Drivers of Growth
People Started Returning Back To Beauty Salons for Professional Beauty Treatments
Multinationals Had the Dominant Position in the Market
Increased Advertising Expenditure in the Market
Market Data
Table 9 Sales of Beauty and Personal Care by Category: Value 2007-2012
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2007-2012
Table 11 Sales of Premium Cosmetics by Category: Value 2007-2012
Table 12 Sales of Premium Cosmetics by Category: % Value Growth 2007-2012
Table 13 Beauty and Personal Care GBO Company Shares by Value 2008-2012
Table 14 Beauty and Personal Care NBO Company Shares by Value 2008-2012
Table 15 Beauty and Personal Care LBN Brand Shares by Value 2009-2012
Table 16 Penetration of Private Label in Beauty and Personal Care by Category: % Value Analysis 2007-2012
Table 17 Sales of Beauty and Personal Care by Distribution Format: % Value Analysis 2007-2012
Table 18 Sales of Beauty and Personal Care by Category and by Distribution Format: % Value Analysis 2012
Table 19 Forecast Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 20 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 21 Forecast Sales of Premium Cosmetics by Category: Value 2012-2017
Table 22 Forecast Sales of Premium Cosmetics by Category: % Value Growth 2012-2017
Sources
Summary 6 Research Sources

Note: Product cover images may vary from those shown

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