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Fragrances in Turkey Product Image

Fragrances in Turkey

  • ID: 119783
  • May 2015
  • Region: Turkey
  • 30 pages
  • Euromonitor International

In 2014, fragrances saw 11% value growth, compared with a CAGR of 5% over the review period. The stronger performance in 2014 was the result of growth in both premium and mass fragrances on the back of aggressive price promotions. Most companies were involved in price promotions in order to maintain volume sales.

The Fragrances in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Mass Fragrances, Premium Fragrances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Fragrances market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

Note: Product cover images may vary from those shown

FRAGRANCES IN TURKEY

May 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Fragrances by Category: Value 2009-2014
Table 2 Sales of Fragrances by Category: % Value Growth 2009-2014
Table 3 NBO Company Shares of Fragrances: % Value 2010-2014
Table 4 LBN Brand Shares of Fragrances: % Value 2011-2014
Table 5 LBN Brand Shares of Premium Men's Fragrances: % Value 2011-2014
Table 6 LBN Brand Shares of Premium Women's Fragrances: % Value 2011-2014
Table 7 Forecast Sales of Fragrances by Category: Value 2014-2019
Table 8 Forecast Sales of Fragrances by Category: % Value Growth 2014-2019
Evyap Sabun Yag Gliserin San Ve Tic As in Beauty and Personal Care (turkey)
Strategic Direction
Key Facts
Summary 1 Evyap Sabun Yag Gliserin San ve Tic AS: Key Facts
Competitive Positioning
Summary 2 Evyap Sabun Yag Gliserin San ve Tic AS: Competitive Position 2014
Kosan Kozmetik Sanayi As in Beauty and Personal Care (turkey)
Strategic Direction
Key Facts
Summary 3 Kosan Kozmetik Sanayi AS: Key Facts
Summary 4 Kosan Kozmetik Sanayi AS: Operational Indicators
Company Background
Internet Strategy
Private Label
Competitive Positioning
Summary 5 Kosan Kozmetik Sanayi AS: Competitive Position 2014
Executive Summary
Beauty and Personal Care Achieves Strong Growth in 2014
Beauty Specialist Retailers Leads Distribution
Multinational Companies Hold Dominant Position
New Product Developments Focus on Sophistication and Segmentation
Strong Potential Growth Over the Forecast Period
Key Trends and Developments
Sophistication and Segmentation Drive New Product Developments
Weakening Economic Performance Does Not Significantly Impact Beauty and Personal Care
Urbanisation and the Young Population Are the Main Drivers of Growth
Market Data
Table 9 Sales of Beauty and Personal Care by Category: Value 2009-2014
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2009-2014
Table 11 Sales of Premium Beauty and Personal Care by Category: Value 2009-2014
Table 12 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2009-2014
Table 13 GBO Company Shares of Beauty and Personal Care: % Value 2010-2014
Table 14 NBO Company Shares of Beauty and Personal Care: % Value 2010-2014
Table 15 LBN Brand Shares of Beauty and Personal Care: % Value 2011-2014
Table 16 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2009-2014
Table 17 Distribution of Beauty and Personal Care by Format: % Value 2009-2014
Table 18 Distribution of Beauty and Personal Care by Format and Category: % Value 2014
Table 19 Forecast Sales of Beauty and Personal Care by Category: Value 2014-2019
Table 20 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2014-2019
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2014-2019
Sources
Summary 6 Research Sources

Note: Product cover images may vary from those shown
Note: Product cover images may vary from those shown

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