Fragrances in Turkey

The decline in retail volume sales of premium and mass fragrances in Turkey predated the outbreak of the Coronavirus (COVID-19) pandemic. Work-from-home arrangements and limited social activities, as well as reduced tourism flows and strong economic pressure on households, consolidated the downward trajectory in demand. However, mass fragrance sets/kits fared well as consumers looked for cheaper product options. However, as consumers resumed pre-pandemic lifestyles, with a return to the workplac...

The Fragrances in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Mass Fragrances, Premium Fragrances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Fragrances market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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