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Fragrances in Turkey
Euromonitor International, June 2011, Pages: 31
In 2010, fragrances saw positive growth. The growth in the category was led by the consumer demand for upper-mass products. Following the economic crisis in 2009, many people could no longer afford premium products and switched towards upper-mass products with lower prices. Companies that are present in the mass price segment offered attractive promotions in terms of pricing and gifts. Premium fragrances continued to grow and registered nearly 5% current value growth; however, this growth was...
The Fragrances in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Mass Fragrances, Premium Fragrances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Fragrances market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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