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Retailing in Portugal Product Image

Retailing in Portugal

  • Published: July 2013
  • Region: Portugal
  • 169 pages
  • Euromonitor International

In 2012 Portugal continued to fight against economic recession, and for another year Portuguese consumers were concerned about their personal situation. Fears over job security, tax increases, lower disposable incomes and cuts in government spending left consumers very reluctant to spend. This resulted in poor conditions for consumption, which had an impact on the markets in general and retailing in particular. The retail environment continued to see numerous closures in 2012, and value sales...

The Retailing in Portugal report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: READ MORE >

RETAILING IN PORTUGAL

July 2013

LIST OF CONTENTS AND TABLES

Executive Summary
the Persisting Economic Downturn Hits Retailing
Consumption Is Driven by Price and Convenience
Non-grocery Goods Are Currently Considered Non-essential
the Closure of Independent Stores Is Profitable To Chains
Shadow Over Portugal's Economic Future
Key Trends and Developments
Economic Conditions Hamper the Retail Environment
Internet Retailing Increases
New Government Regulation Revises Sunday Shopping
Private Label
Price and Proximity Are Growing Success Factors
Apparel Retailers Face Recent But Important Difficulties
Market Indicators
Table 1 Employment in Retailing 2007-2012
Market Data
Table 2 Sales in Retailing by Channel: Value 2007-2012
Table 3 Sales in Retailing by Channel: % Value Growth 2007-2012
Table 4 Sales in Store-Based Retailing by Channel: Value 2007-2012
Table 5 Store-Based Retailing Outlets by Channel: Units 2007-2012
Table 6 Sales in Store-Based Retailing by Channel: % Value Growth 2007-2012
Table 7 Store-Based Retailing Outlets by Channel: % Unit Growth 2007-2012
Table 8 Sales in Non-store Retailing by Channel: Value 2007-2012
Table 9 Sales in Non-store Retailing by Channel: % Value Growth 2007-2012
Table 10 Sales in Retailing by Grocery vs Non-Grocery: 2007-2012
Table 11 Sales in Non-Grocery Retailers by Channel: Value 2007-2012
Table 12 Non-Grocery Retailers Outlets by Channel: Units 2007-2012
Table 13 Sales in Non-Grocery Retailers by Channel: % Value Growth 2007-2012
Table 14 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2007-2012
Table 15 Retailing Company Shares: % Value 2008-2012
Table 16 Retailing Brand Shares: % Value 2009-2012
Table 17 Store-Based Retailing Company Shares: % Value 2008-2012
Table 18 Store-Based Retailing Brand Shares: % Value 2009-2012
Table 19 Store-Based Retailing Brand Shares: Outlets 2009-2012
Table 20 Non-store Retailing Company Shares: % Value 2008-2012
Table 21 Non-store Retailing Brand Shares: % Value 2009-2012
Table 22 Non-Grocery Retailers Company Shares: % Value 2008-2012
Table 23 Non-Grocery Retailers Brand Shares: % Value 2009-2012
Table 24 Non-Grocery Retailers Brand Shares: Outlets 2009-2012
Table 25 Forecast Sales in Retailing by Channel: Value 2012-2017
Table 26 Forecast Sales in Retailing by Channel: % Value Growth 2012-2017
Table 27 Forecast Sales in Store-Based Retailing by Channel: Value 2012-2017
Table 28 Forecast Store-Based Retailing Outlets by Channel: Units 2012-2017
Table 29 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2012-2017
Table 30 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2012-2017
Table 31 Forecast Sales in Non-store Retailing by Channel: Value 2012-2017
Table 32 Forecast Sales in Non-store Retailing by Channel: % Value Growth 2012-2017
Table 33 Forecast Sales in Non-Grocery Retailers by Channel: Value 2012-2017
Table 34 Forecast Non-Grocery Retailers Outlets by Channel: Units 2012-2017
Table 35 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2012-2017
Table 36 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2012-2017
Appendix
Operating Environment
Cash and Carry
Table 37 Cash and Carry: Sales Value 2007-2012
Table 38 Cash and Carry: Sales by National Brand Owner: Sales Value 2009-2012
Table 39 Cash and Carry: Number of Outlets by National Brand Owner: 2009-2012
Definitions
Sources
Summary 1 Research Sources
Adeo Groupe in Retailing (portugal)
Strategic Direction
Key Facts
Summary 2 Adeo Groupe: Key Facts
Summary 3 Adeo Groupe: Operational Indicators
Internet Strategy
Company Background
Chart 1 Home Improvement and Gardening Stores: Aki in Caldas da Rainha
Competitive Positioning
Summary 4 Adeo Groupe: Competitive Position 2012
Auchan Group SA in Retailing (portugal)
Strategic Direction
Key Facts
Summary 5 Auchan Group SA: Key Facts
Summary 6 Auchan Group SA: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 7 Auchan Group SA: Private Label Portfolio
Competitive Positioning
Summary 8 Auchan Group SA: Competitive Position 2011
C&a-modas Lda & C in Retailing (portugal)
Strategic Direction
Key Facts
Summary 9 C & A-Modas Lda & C: Key Facts
Summary 10 C & A-Modas Lda & C: Operational Indicators
Internet Strategy
Private Label
Summary 11 C&A- Modas Lda & C: Private Label Portfolio
Competitive Positioning
Summary 12 C&A-Modas e C: Competitive Position 2011
Dia Portugal Supermercados SA in Retailing (portugal)
Strategic Direction
Key Facts
Summary 13 Dia Portugal Supermercados SA: Key Facts
Summary 14 Dia Portugal Supermercados SA: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 15 Dia Portugal Supermercados SA: Private Label Portfolio
Competitive Positioning
Summary 16 Dia Portugal Supermercados SA: Competitive Position 2012
El Corte Inglés SA in Retailing (portugal)
Strategic Direction
Key Facts
Summary 17 El Corte Inglés SA: Key Facts
Summary 18 El Corte Inglés SA: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 19 El Corte Inglés - Grandes Armazéns SA: Private Label Portfolio
Competitive Positioning
Summary 20 El Corte Inglés - Grandes Armazéns SA: Competitive Position 2012
Galp Energia Sgps SA in Retailing (portugal)
Strategic Direction
Key Facts
Summary 21 Galp Energia SGPS SA: Key Facts
Summary 22 Galp Energia SGPS SA: Operational Indicators
Internet Strategy
Company Background
Chart 2 Galp Energia SGPS SA: Galp in Lisbon
Competitive Positioning
Summary 23 Galp Energia SGPS SA: Competitive Position 2012
Grupo E Leclerq in Retailing (portugal)
Strategic Direction
Key Facts
Summary 24 Grupo E Leclerc: Key Facts
Summary 25 Grupo E Leclerc: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 26 Grupo E Leclerc: Private Label Portfolio
Competitive Positioning
Summary 27 Grupo E Leclerc: Competitive Position 2012
Ikea Portugal - Móveis E Decoração, Lda in Retailing (portugal)
Strategic Direction
Key Facts
Summary 28 Ikea Portugal - Móveis e Decoração, Lda: Key Facts
Summary 29 Ikea Portugal - Móveis e Decoração, Lda: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 30 Ikea Portugal - Móveis e Decoração, Lda: Private Label Portfolio
Competitive Positioning
Summary 31 Ikea Portugal - Móveis e Decoração, Lda: Competitive Position 2012
Industria De Diseño Textil SA in Retailing (portugal)
Strategic Direction
Key Facts
Summary 32 Industria de Diseño Textil SA: Key Facts
Summary 33 Industria de Diseño Textil SA: Operational Indicators
Internet Strategy
Summary 34 Industria de Diseño Textil SA: Share of Sales Generated by Internet Retailing
Company Background
Private Label
Summary 35 Industria de Diseño Textil SA: Private Label Portfolio
Competitive Positioning
Summary 36 Industria de Diseño Textil: Competitive Position 2012
Itmi - Norte Sul Portugal SA (grupo Os Mosqueteiros) in Retailing (portugal)
Strategic Direction
Key Facts
Summary 37 ITMI - Norte Sul Portugal SA (Grupo Os Mosqueteiros): Key Facts
Summary 38 ITMI - Norte Sul Portugal SA (Grupo Os Mosqueteiros): Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 39 ITMI - Norte Sul Portugal SA (Grupo Os Mosqueteiros): Private Label Portfolio
Competitive Positioning
Summary 40 ITMI - Norte Sul Portugal SA (Grupo Os Mosqueteiros): Competitive Position 2012
Jerónimo Martins - Distribucao De Productos De Consumo Lda in Retailing (portugal)
Strategic Direction
Key Facts
Summary 41 Jerónimo Martins - Distribucao de Productos de Consumo Lda: Key Facts
Summary 42 Jerónimo Martins - Distribucao de Productos de Consumo Lda: Operational Indicators
Internet Strategy
Company Background
Chart 3 Jerónimo Martins SGPS SA: Pingo Doce in Póvoa de Varim
Private Label
Summary 43 Jerónimo Martins SGPS SA: Private Label Portfolio
Competitive Positioning
Summary 44 Jerónimo Martins SGPS SA: Competitive Position 2012
Lidl & Cia in Retailing (portugal)
Strategic Direction
Key Facts
Summary 45 Lidl & Cia: Key Facts
Summary 46 Lidl & Cia: Operational Indicators
Internet Strategy
Company Background
Chart 4 Lidl & Cia: Lidl: Lisbon
Private Label
Competitive Positioning
Summary 47 Lidl & Cia: Competitive Position 2012
Media Saturn- Servicos De Apoio Administrativo Lda in Retailing (portugal)
Strategic Direction
Key Facts
Summary 48 Media Saturn - Serviços de Apoio Administrativo Lda: Key Facts
Summary 49 Media Saturn - Serviços de Apoio Administrativo Lda: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 50 Media Saturn - Serviços de Apoio Administrativo Lda: Competitive Position 2012
Ppr SA in Retailing (portugal)
Strategic Direction
Key Facts
Summary 51 PPR SA: Key Facts
Summary 52 PPR SA: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 54 PPR SA: Private Label Portfolio
Competitive Positioning
Summary 55 PPR SA: Competitive Position 2012
Sonae Sgps SA in Retailing (portugal)
Strategic Direction
Key Facts
Summary 56 Sonae SGPS: Key Facts
Summary 57 Sonae SGPS : Operational Indicators
Internet Strategy
Summary 58 Sonae SGPS: Share of Sales Generated by Internet Retailing
Company Background
Private Label
Summary 59 Sonae SGPS: Private Label Portfolio
Competitive Positioning
Summary 60 Sonae SGPS: Competitive Position 2012
Headlines
Trends
Traditional Vs Modern
Competitive Landscape
Prospects
Channel Formats
Chart 5 Modern Grocery Retailers: Continente in Hypermarkets, Lisbon
Chart 6 Modern Grocery Retailers: Intermarché in Supermarkets, Lourinhã
Chart 7 Traditional Grocery Retailers: Small Grocery Retailer in Lisbon
Channel Data
Table 40 Sales in Grocery Retailers by Channel: Value 2007-2012
Table 41 Grocery Retailers Outlets by Channel: Units 2007-2012
Table 42 Sales in Grocery Retailers by Channel: % Value Growth 2007-2012
Table 43 Grocery Retailers Outlets by Channel: % Unit Growth 2007-2012
Table 44 Grocery Retailers Company Shares: % Value 2008-2012
Table 45 Grocery Retailers Brand Shares: % Value 2009-2012
Table 46 Grocery Retailers Brand Shares: Outlets 2009-2012
Table 47 Grocery Retailers Brand Shares: Selling Space 2009-2012
Table 48 Forecast Sales in Grocery Retailers by Channel: Value 2012-2017
Table 49 Forecast Grocery Retailers Outlets by Channel: Units 2012-2017
Table 50 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2012-2017
Table 51 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2012-2017
Headlines
Trends
Channel Formats
Chart 8 Apparel Specialist Retailers: Modalfa in Alcobaça
Channel Data
Table 52 Apparel Specialist Retailers: Value Sales, Outlets and Selling Space 2007-2012
Table 53 Apparel Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2007-2012
Table 54 Apparel Specialist Retailers Company Shares: % Value 2008-2012
Table 55 Apparel Specialist Retailers Brand Shares: % Value 2009-2012
Table 56 Apparel Specialist Retailers Brand Shares: Outlets 2009-2012
Table 57 Apparel Specialist Retailers Brand Shares: Selling Space 2009-2012
Table 58 Apparel Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2012-2017
Table 59 Apparel Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Headlines
Trends
Channel Formats
Chart 9 Electronics and Appliance Specialist Retailers: Media Markt in Lisbon
Channel Data
Table 60 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2007-2012
Table 61 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2007-2012
Table 62 Electronics and Appliance Specialist Retailers Company Shares: % Value 2008-2012
Table 63 Electronics and Appliance Specialist Retailers Brand Shares: % Value 2009-2012
Table 64 Electronics and Appliance Specialist Retailers Brand Shares: Outlets 2009-2012
Table 65 Electronics and Appliance Specialist Retailers Brand Shares: Selling Space 2009-2012
Table 66 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2012-2017
Table 67 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Channel Formats
Chart 10 Health and Beauty Specialist Retailers: Multiopticas in Other Healthcare Specialist Retailers, Lisbon
Chart 11 Health and Beauty Specialist Retailers: Perfumes & Cia in Beauty Specialist Retailers, Lisbon
Channel Data
Table 68 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2007-2012
Table 69 Sales in Health and Beauty Specialist Retailers by Channel: Value 2007-2012
Table 70 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2007-2012
Table 71 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2007-2012
Table 72 Health and Beauty Specialist Retailers Company Shares: % Value 2008-2012
Table 73 Health and Beauty Specialist Retailers Brand Shares: % Value 2009-2012
Table 74 Health and Beauty Specialist Retailers Brand Shares: Outlets 2009-2012
Table 75 Health and Beauty Specialist Retailers Brand Shares: Selling Space 2009-2012
Table 76 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2012-2017
Table 77 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2012-2017
Table 78 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 79 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2012-2017
Headlines
Trends
Channel Formats
Chart 12 Home Improvement and Gardening Stores: Aki in Caldas da Rainha
Chart 13 Home Improvement and Gardening Stores: Bricomarché in Caldas da Rainha
Channel Data
Table 80 Home Improvement and Gardening Stores: Value Sales, Outlets and Selling Space 2007-2012
Table 81 Home Improvement and Gardening Stores: Value Sales, Outlets and Selling Space: % Growth 2007-2012
Table 82 Home Improvement and Gardening Stores Company Shares: % Value 2008-2012
Table 83 Home Improvement and Gardening Stores Brand Shares: % Value 2009-2012
Table 84 Home Improvement and Gardening Stores Brand Shares: Outlets 2009-2012
Table 85 Home Improvement and Gardening Stores Brand Shares: Selling Space 2009-2012
Table 86 Home Improvement and Gardening Stores Forecasts: Value Sales, Outlets and Selling Space 2012-2017
Table 87 Home Improvement and Gardening Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Headlines
Trends
Channel Formats
Chart 14 Furniture and Homewares Stores: Zara Home in Lisbon
Chart 15 Furniture and Homewares Stores: Casa in Lisbon
Channel Data
Table 88 Furniture and Homewares Stores: Value Sales, Outlets and Selling Space 2007-2012
Table 89 Furniture and Homewares Stores: Value Sales, Outlets and Selling Space: % Growth 2007-2012
Table 90 Furniture and Homewares Stores Company Shares: % Value 2008-2012
Table 91 Furniture and Homewares Stores Brand Shares: % Value 2009-2012
Table 92 Furniture and Homewares Stores Brand Shares: Outlets 2009-2012
Table 93 Furniture and Homewares Stores Brand Shares: Selling Space 2009-2012
Table 94 Furniture and Homewares Stores Forecasts: Value Sales, Outlets and Selling Space 2012-2017
Table 95 Furniture and Homewares Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Headlines
Trends
Channel Formats
Chart 16 Leisure and Personal Goods Specialist Retailers: Staples in Stationers/Office Supply Stores, Caldas da Rainha
Channel Data
Table 96 Leisure and Personal Goods Specialist Retailers: Value Sales, Outlets and Selling Space 2007-2012
Table 97 Sales in Leisure and Personal Goods Specialist Retailers by Channel: Value 2007-2012
Table 98 Leisure and Personal Goods Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2007-2012
Table 99 Sales in Leisure and Personal Goods Specialist Retailers by Channel: % Value Growth 2007-2012
Table 100 Leisure and Personal Goods Specialist Retailers Company Shares: % Value 2008-2012
Table 101 Leisure and Personal Goods Specialist Retailers Brand Shares: % Value 2009-2012
Table 102 Leisure and Personal Goods Specialist Retailers Brand Shares: Outlets 2009-2012
Table 103 Leisure and Personal Goods Specialist Retailers Brand Shares: Selling Space 2009-2012
Table 104 Leisure and Personal Goods Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2012-2017
Table 105 Forecast Sales in Leisure and Personal Goods Specialist Retailers by Channel: Value 2012-2017
Table 106 Leisure and Personal Goods Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 107 Forecast Sales in Leisure and Personal Goods Specialist Retailers by Channel: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Channel Formats
Chart 17 Mixed Retailers: El Corte Inglés in Lisbon
Channel Data
Table 108 Mixed Retailers: Value Sales, Outlets and Selling Space 2007-2012
Table 109 Sales in Mixed Retailers by Channel: Value 2007-2012
Table 110 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2007-2012
Table 111 Sales in Mixed Retailers by Channel: % Value Growth 2007-2012
Table 112 Mixed Retailers Company Shares: % Value 2008-2012
Table 113 Mixed Retailers Brand Shares: % Value 2009-2012
Table 114 Mixed Retailers Brand Shares: Outlets 2009-2012
Table 115 Mixed Retailers Brand Shares: Selling Space 2009-2012
Table 116 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2012-2017
Table 117 Forecast Sales in Mixed Retailers by Channel: Value 2012-2017
Table 118 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 119 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Channel Data
Table 120 Direct Selling by Channel: Value 2007-2012
Table 121 Direct Selling by Channel: % Value Growth 2007-2012
Table 122 Direct Selling Company Shares: % Value 2008-2012
Table 123 Direct Selling Brand Shares: % Value 2009-2012
Table 124 Direct Selling Forecasts by Channel: Value 2012-2017
Table 125 Direct Selling Forecasts by Channel: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Channel Data
Table 126 Homeshopping by Channel: Value 2007-2012
Table 127 Homeshopping by Channel: % Value Growth 2007-2012
Table 128 Homeshopping Company Shares: % Value 2008-2012
Table 129 Homeshopping Brand Shares: % Value 2009-2012
Table 130 Homeshopping Forecasts by Channel: Value 2012-2017
Table 131 Homeshopping Forecasts by Channel: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Channel Data
Table 132 Internet Retailing by Channel: Value 2007-2012
Table 133 Internet Retailing by Channel: % Value Growth 2007-2012
Table 134 Internet Retailing Company Shares: % Value 2008-2012
Table 135 Internet Retailing Brand Shares: % Value 2009-2012
Table 136 Internet Retailing Forecasts by Channel: Value 2012-2017
Table 137 Internet Retailing Forecasts by Channel: % Value Growth 2012-2017
Headlines
Trends
Competitive Landscape
Prospects
Channel Formats
Chart 18 Vending: Subway in Lisbon
Chart 19 Vending: Pub in Lisbon
Channel Data
Table 138 Vending by Channel: Value 2007-2012
Table 139 Vending by Channel: % Value Growth 2007-2012
Table 140 Vending Company Shares: % Value 2008-2012
Table 141 Vending Brand Shares: % Value 2009-2012
Table 142 Vending Forecasts by Channel: Value 2012-2017
Table 143 Vending Forecasts by Channel: % Value Growth 2012-2017

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