UK Non-food in Grocers 2010
Verdict Research Limited, January 2010, Pages: 296
Grocers non-food sales have been boosted by a number of factors and particularly the onset of recession and continued aggressive space expansion. We highlight the key trends and drivers which are set to impact the channel going forward as well as providing forecasts for grocers sales in each of the non-food categories which they operate.
Scope:
- Market size, sales and growth rates for the main non-food sectors in which the grocers operate.
- The grocers' performance within these non-food sectors including individual growth rates and market share analysis for the Big Four.
- Comprehensive profiles of the Big Four players: Asda, Morrison, Sainsbury, Tesco and analysis of the non-food propositions at smaller grocers.
- Year-on-year category forecasts to 2013 for grocers' non-food sales.
Highlights:
- The recession has provided a clear fillip to grocers with consumers becoming increasingly frugal and significant capacity falling out the market with high street specialists in particular being affected. The grocers have also benefitted from their robust footfalls, continued space growth and more focus on less-mature non-food categories.
- Such impressive non-food value growth will be harder to achieve going forward. Space growth has slowed and non-food offers have now been rolled out to the majority of viable stores. Moreover, many weaker specialists have now exited the market and the remaining players tend to be more resilient, authoritative and less likely to cede market share.
- Direct and online non-food propositions will form the basis through which long term non-food growth is driven. These can serve to enhance range credentials and help grocers to respond to changing consumer shopping habits by utilising the advantages that their large physical estates present.
Reasons to Purchase:
- The report explains in detail the issues and changing dynamics of the market.
- Establish how non-food in grocers will perform up until 2013 and the opportunities that individual categories present.
- Gain competitive advantage by understanding the strengths and weakness of the Big Four grocery players' non-food offers.
TABLE OF CONTENTS
CHAPTER 1 EXECUTIVE SUMMARY
- Key findings
- Main conclusions
- Grocers share of non-food consumer spend has continued to increase
- The channel attracts robust footfall
- Specialists fight to remain relevant;
- Non-food growth will be harder for grocers to achieve
- Grocers need to compete on range, service and merchandising
- Space expansion and Direct propositions will drive gains
- Asda and Tesco’s respective Direct offers will become an increasingly important avenue through which to drive growth
- But non-food standalones could fill geographical gaps
- Sainsbury enjoys high growth rate, albeit from a low base
- Morrison should stick to traditional non-food categories and those that complement its core food offer;
- Grocers adopt felxible approach to non-food space allocation as they eye long term growth potential
CHAPTER 2 KEY ISSUES
- Robust footfall in recession boosts grocers non-food market share
- Heightened austerity and robust footfall
- Demise of specialists
- Changing out-of-town retail mix
- Decline of town centres
- Grocers will have to work harder for non-food growth
- Growth is already more elusive
- New arrivals out-of-town
- Consumer demand changing
- Restictive legislation
- Specialists react to the threat posed by grocers
- Cultivating a niche becomes essential
- High street retailers diversify to survive
- Grocers should fight specialists strengths
- Need to compete with specialists on more than price
- Strong range architecture can heighten destination status
- Improving service credentials a priority
- Merchandising standards gradually improve
- Standalones offset restrictions and improve retail brand perceptions
- Direct propositions tackle long term non-food growth
- Bridging range gap
- Grocers should seek closer synergies between instore and online
- Direct will change role of instore non-food space
- Smaller grocers should consider linking with an online pureplay
CHAPTER 3 MARKET ANALYSIS
- Definitions
- Summary
- Non-food market
- Grocers non-food sales 2000-2010e
- Grocers non-food space
- Non-food market forecast to 2013
- Grocers non-food sales forecast to 2013
CHAPTER 4 LEADING COMPANY DATA ANALYSIS
- Non-food market shares
- Operating Statistics
- Space allocation
- Standalone non-food format space allocation
- Advertising spend
CHAPTER 5 ASDA
- Thrives in tough conditions
- Financials
- Sales growth accelerates during downturn
- Space
- Space expansion and rising densities both help growth
- Sector performance – non-food
- Space allocation
- Continues to drive impressive year-on-year uplifts
- Market share gains continue
- Outlook
- Must regain focus if share gains are to continue
CHAPTER 6 WM MORRISON
- Non-food remains down the list of priorities
- Financials
- Focus on food expertise helps profits
- Space
- Rapid growth after earlier consolidation
- Sector performance – non-food
- Space allocation
- Non-food sales growth stagnates
- Market share falls back as a result of core food focus
- Outlook
- Recovery shaken by departure of chief executive
CHAPTER 7 SAINSBURY
- Success of market repositioning continues
- Financials
- Financial recovery contines with like-for-like growth
- Growth continues through 2009
- Space
- Sector performance – non-food
- Space allocation
- Steady growth with non-food development
- Market share gains continue unabated
- Outlook
- Abundant opportunities
CHAPTER 8 TESCO
- Market share gains continue unabated as specialists falter
- Financials
- Trading performance shows ability to defy recession
- Space
- Sustains space growth despite recession
- Sector performance – non-food
- Space allocation
- Non-food sales remain resilient
- Market share gains continue
- Outlook
- Tesco must up its game to offset mounting competitive threats
CHAPTER 9 SMALLER COMPANY COMPARISONS
- Market positions
- Co-operative Group
- Waitrose
- Financials
- Co-operative Group
- Waitrose
- The Co-operative Group
- Waitrose
- Sector performance – non-food
- Co-operative Group
- Waitrose
- Non-food sales
- Space allocation and sales mix
- Other smaller grocers non-food offers
- Discounters
- Ocado
- Iceland
- Spar
- Outlook
- Smaller grocers should look to create concession and online partnerships
CHAPTER 10 SECTOR COMPARISONS
- Main non-food markets in which grocers participate
- Grocers non-food components
- Grocers non-food space allocation by sector
- Grocers non-food sales forecasts by market component
CHAPTER 11 CLOTHING & FOOTWEAR
- Recession drives first decline since Verdict records began
- Key players/Channels of distribution
- Value and premium specialists drive market polarisation
- Grocers sales
- Outperform market but hit by decline in discretionary demand
- Grocers shares
- Sainsbury the main winner, with non-food focus paying off
- Leading grocers clothing & footwear product offers
- Asda
- Morrison
- Sainsbury
- Tesco
- Price
- Pricing architecture
- Range architecture
- Outlook
- Grocers forced to focus on attributes other than price
CHAPTER 12 ELECTRICALS
- Electricals feels full impact of recession
- Key players/Channels of distribution
- Specialist channel continues to cede share
- Grocers sales
- Grocers achieve significant market share gains
- Grocers shares
- Electricals becomes an increasingly important category
- Leading grocers electricals product offers
- Asda
- Morrison
- Sainsbury
- Tesco
- Price
- Pricing architecture
- Range architecture
- Outlook
- market share gains become harder to achieve
CHAPTER 13 HEALTH & BEAUTY
- Sector demonstrates its resilience
- Key players/Channels of distribution
- Smaller value specialists struggle in increasingly competitive market
- Grocers sales
- Continue to benefit from superior value and convenience credentials
- Grocers shares
- Market share gains driven by continued space expansion
- Leading grocers health & beauty product offers
- Asda
- Morrison
- Sainsbury
- Tesco
- Price
- Pricing architecture
- Range architecture
- Outlook
- Premium ranges and enhanced healthcare services to be major focus
CHAPTER 14 HOMEWARES
- Struggles in wake of recession and a depressed housing market
- Key players/Channels of distribution
- Specialist channel weakens further as capacity falls out of the market
- Grocers sales
- Sales increases driven by space growth and range development
- Grocers shares
- Sainsbury major winner in increasingly mature homewares
- Leading grocers homewares product offers
- Asda
- Morrison
- Sainsbury
- Tesco
- Price
- Pricing architecture
- Range architecture
- Outlook
- Range architecture widens
CHAPTER 15 MUSIC & VIDEO
- Digital downloading yet to compensate for fall in physical sales
- Key players/Channels of distribution
- Specialist channel evaporates as pureplay market share gains continue
- Grocers sales
- Music & video increasingly less of a focus
- Grocers shares
- Tesco’s digital download proposition an advantage
- Leading grocers music & video product offers
- Asda
- Morrison
- Sainsbury
- Tesco
- Outlook
- Big Four digital download progress is mixed
CHAPTER 16 OTHER NON-FOOD
- Other non-food – discretionary categories hit harder by recession
- Grocers sales
- Grocers march on following 2008 blip
- Grocers other non-food offers
- Books, news & stationery
- Asda
- Morrison
- Sainsbury
- Tesco
- DIY & gardening
- Asda
- Sainsbury
- Tesco
- Furniture & floorcoverings
- Asda
- Sainsbury
- Tesco
- Sports equipment
- Asda
- Sainsbury
- Tesco
- Toys & games
- Asda
- Sainsbury
- Tesco
- Outlook
- Major focus on wider range architectures
CHAPTER 17 GLOSSARY
- Financial Statistics – VAT
- Trading Profile
- Physical Development
- Abbreviations
- Technical Appendix
- Clothing & footwear
- Electricals
- Health & beauty
- Homewares
LIST OF TABLES:
Table 1: Non-food definitions 2010
Table 2: Food & grocery market size vs. non-food market size 2000-2010e
Table 3: Spend on non-food at current and constant prices 2000-2010e
Table 4: Grocers non-food sales 2000-2010e
Table 5: Total consumer spend on non-food 2004-2009 & forecast to 2013e
Table 6: Grocers non-food sales 2004-2009 and forecast to 2013e
Table 7: Grocers proportion of non-food in grocers sales 2005-2010e
Table 8: Grocers non-food market shares 2005-2010e
Table 9: Grocers key operating statistics – trading 2008/09
Table 10: Grocers key operating statistics – stores 2008/09
Table 11: Grocers space allocation 2009
Table 12: Grocers space allocation 2009
Table 13: Asda Living/Tesco Homeplus space allocation 2009
Table 14: Asda Living/Tesco Homeplus space allocation 2009
Table 15: Major grocers advertising media spend 2003-2008
Table 16: Major grocers advertising spend by media type 2008
Table 17: Asda company overview 2010
Table 18: Asda key retail operating statistics 2005-2010e
Table 19: Asda UK trading record 2000-2010e
Table 20: Asda store profile 2000-2010e
Table 21: Asda store portfolio at June 2009
Table 22: Asda space allocation 2009
Table 23: Asda space allocation 2009
Table 24: Morrison company overview 2010
Table 25: Morrison key retail operating statistics 2005-2010e
Table 26: Morrison UK trading record 2000-2010e
Table 27: Morrison store profile 2000-2010e
Table 28: Morrison store portfolio at January 2009
Table 29: Morrison space allocation 2009
Table 30: Morrison space allocation 2009
Table 31: Sainsbury company overview 2010
Table 32: Sainsbury key retail operating statistics 2005-2010e
Table 33: Sainsbury UK trading record 2000-2010e
Table 34: Sainsbury store profile 2000-2010
Table 35: Sainsbury space allocation 2009
Table 36: Sainsbury space allocation 2009
Table 37: Tesco company overview 2010
Table 38: Tesco key retail operating statistics 2005-2010e
Table 39: Tesco UK trading record 2000-2010e
Table 40: Tesco store profile 2000-2010e
Table 41: Tesco store portfolio at February 2009
Table 42: Tesco space allocation 2009
Table 43: Tesco space allocation 2009
Table 44: Smaller grocers overview 2009
Table 45: Smaller leading grocers key comparisons 2009
Table 46: Smaller leading grocers UK turnover record 2004-2009
Table 47: Smaller leading grocers UK op profit and margins 2004-2009
Table 48: Smaller leading grocers space analysis 2004 to 2009
Table 49: Co-operative Group non-food coverage 2009
Table 50: Waitrose non-food coverage 2009
Table 51: Non-food sales of smaller players in calendar years 2004-2009
Table 52: Smaller leading grocers space allocations and sales mixes 2009
Table 53: Non-food sales by main product categories 2000-2010e
Table 54: Grocers non-food sales by category 2000, 2005 & 2010e
Table 55: Big four non-food space percentage point change 09 on 08
Table 56: Grocers non-food sales by main categories 2004-2013e
Table 57: Leading grocers clothing & footwear market shares 2005-2010e
Table 58: Shares of grocers clothing & footwear sales 2005-2010e
Table 59: Comparison of opening price points in selected clothing & footwear categories Asda and Marks & Spencer 2009 vs 2008
Table 60: Comparison of opening price points in selected clothing & footwear categories Matalan and Next 2009 vs 2008
Table 61: Comparison of opening price points in selected clothing & footwear categories Sainsbury and Tesco 2009 vs 2008
Table 62: Comparison of closing price points in selected clothing & footwear categories Asda and Marks & Spencer 2009 vs 2008
Table 63: Comparison of closing price points in selected clothing & footwear categories Matalan and Next 2009 vs 2008
Table 64: Comparison of closing price points in selected clothing & footwear categories Sainsbury and Tesco 2009 vs 2008
Table 65: Numbers of options in bras and dresses 2009 vs 2008
Table 66: Numbers of options in jeans and casual skirts 2009 vs 2008
Table 67: Numbers of options in boys pyjamas and boys trousers 2009 vs 2008
Table 68: Numbers of options in girls dresses and girls trousers 2009 vs 2008
Table 69: Numbers of options in boxer shorts and formal shirts 2009 vs 2008
Table 70: Numbers of options in jeans and outer jackets 2009 vs 2008
Table 71: Leading grocers electricals market shares 2005-2010e
Table 72: Shares of grocers electricals sales 2005-2010e
Table 73: Comparison of opening price points in selected electricals categories Asda and Comet 2009 vs 2008
Table 74: Comparison of opening price points in selected electricals categories Currys and Morrison 2009 vs 2008
Table 75: Comparison of opening price points in selected electricals categories Sainsbury and Tesco 2009 vs 2008
Table 76: Comparison of closing price points in selected electricals categories Asda and Comet 2009 vs 2008
Table 77: Comparison of closing price points in selected electricals categories Currys and Morrison 2009 vs 2008
Table 78: Comparison of closing price points in selected electricals categories Sainsbury and Tesco 2009 vs 2008
Table 79: Numbers of options in selected electricals categories A-H 2009
Table 80: Numbers of options in selected electricals categories H-P 2009
Table 81: Numbers of options in selected electricals categories P-Z 2009
Table 82: Leading grocers health & beauty market shares 2005-2010e
Table 83: Shares of grocers health & beauty sales 2005-2010e
Table 84: Comparison of opening price points in selected health & beauty categories Asda and Boots 2009 vs 2008
Table 85: Comparison of opening price points in selected health & beauty categories Morrison and Sainsbury 2009 vs 2008
Table 86: Comparison of opening price points in selected health & beauty categories Superdrug and Tesco 2009 vs 2008
Table 87: Comparison of closing price points in selected health & beauty categories Asda and Boots 2009 vs 2008
Table 88: Comparison of closing price points in selected health & beauty categories Morrison and Sainsbury 2009 vs 2008
Table 89: Comparison of closing price points in selected health & beauty categories Superdrug and Tesco 2009 vs 2008
Table 90: Numbers of options in selected health & beauty categories A-S 2009
Table 91: Numbers of options in health & beauty categories S-Z 2009
Table 92: Leading grocers homewares market shares 2005-2010e
Table 93: Shares of grocers homewares sales 2005-2010e
Table 94: Comparison of opening price points in selected homewares categories Asda and Debenhams 2009 vs 2008
Table 95: Comparison of opening price points in selected homewares categories IKEA, John Lewis and Morrison 2009 vs 2008
Table 96: Comparison of opening price points in selected homewares categories Sainsbury and Tesco 2009 vs 2008
Table 97: Comparison of closing price points in selected homewares categories Asda and Debenhams 2009 vs 2008
Table 98: Comparison of closing price points in selected homewares categories IKEA, John Lewis and Morrison 2009 vs 2008
Table 99: Comparison of closing price points in selected homewares categories Sainsbury and Tesco 2009 vs 2008
Table 100: Numbers of options in selected homewares categories A-C 2009
Table 101: Numbers of options in selected homewares categories C-E 2009
Table 102: Numbers of options in selected homewares categories F-Z 2009
Table 103: Leading grocers’ music & video market shares 2005-2010e
Table 104: Shares of grocers music & video sales 2005-2010e
LIST OF FIGURES:
Figure 1: Factors boosting grocers non-food market share gains 2010
Figure 2: Town centre sales growth % 1999-2009
Figure 3: Responses for grocers to threats to non-food growth 2010
Figure 4: Specialist proposition diversification – HMV 2009
Figure 5: Grocers take on pureplays 2010
Figure 6: Summary of the UK retail market 2010e
Figure 7: Y-o-Y change in spend on food & grocery and non-food 2000-10e
Figure 8: Non-food via grocers as a % of their total sales 2000-2010e
Figure 9: Estimated grocers non-food space 2004-2009
Figure 10: Estimated grocers non-food space allocation 2004-2009
Figure 11: Grocers share of non-food sales 2004-2009 & forecast to 2013
Figure 12: Asda non-food sales year to December 2005-2010e
Figure 13: Asda share of total grocers non-food sales 2005-2010e
Figure 14: Asda share of total non-food sales 2005-2010e
Figure 15: Morrison non-food sales adjusted to calendar years 2005-2010e
Figure 16: Morrison share of total grocers non-food sales 2005-2010e
Figure 17: Morrison share of total non-food sales 2005-2010e
Figure 18: Sainsbury non-food sales adjusted to calendar years 2005-2010e
Figure 19: Sainsbury share of total grocers non-food sales 2005-2010e
Figure 20: Sainsbury share of total non-food sales 2005-2010e
Figure 21: Tesco non-food sales adjusted to calendar years 2005-2010e
Figure 22: Tesco share of total grocers non-food sales 2005-2010e
Figure 23: Tesco share of total non-food sales 2005-2010e
Figure 24: Split % of grocers non-food sales by sector 2005 and 2010e
Figure 25: Clothing & footwear sales & growth at current prices 2000-2010e
Figure 26: Clothing & footwear sales at constant 2004 prices 2000-2010e
Figure 27: Channel breakdown of clothing & footwear 2004
Figure 28: Channel breakdown of clothing & footwear 2009e
Figure 29: Grocers share of the clothing & footwear market 2005-2010e
Figure 30: Grocers clothing & footwear sales and growth rate 2005-2010e
Figure 31: Grocers growth vs total clothing & footwear growth 2005-2010e
Figure 32: Womenswear price architecture and choice 2009
Figure 33: Childrenswear price architecture and choice 2009
Figure 34: Menswear price architecture and choice 2009
Figure 35: Grocers clothing & footwear sales and growth 2009-2013e
Figure 36: Total electricals sales and growth at current prices 2000-2010e
Figure 37: Total electricals sales at constant 2004 prices 2000-2010e
Figure 38: Channel breakdown of electricals 2004
Figure 39: Channel breakdown of electricals 2009e
Figure 40: Grocers share of the electricals market 2005-2010e
Figure 41: Grocers electricals sales and growth rate 2005-2010e
Figure 42: Grocers growth vs total electricals sales growth 2005-2010e
Figure 43: DVD player price architecture and choice 2009
Figure 44: Flat screen TV price architecture and choice 2009
Figure 45: Hairdryer price architecture and choice 2009
Figure 46: Kettle price architecture and choice 2009
Figure 47: Microwave price architecture and choice 2009
Figure 48: PC price architecture and choice 2009
Figure 49: Pay as you go mobile phone price architecture and choice 2009
Figure 50: Toaster price architecture and choice 2009
Figure 51: Grocers electricals sales and growth 2009-2013e
Figure 52: Health & beauty market and growth at current prices 2000-2010e
Figure 53: Health & beauty sales at constant 2004 prices 2000-2010e
Figure 54: Channel breakdown of health & beauty 2004
Figure 55: Channel breakdown of health & beauty 2009e
Figure 56: Grocers share of the health & beauty market 2005-2010e
Figure 57: Grocer’s health & beauty sales and growth rate 2005-2010e
Figure 58: Grocers growth vs total health & beauty growth 2005-2010e
Figure 59: Mouthwash price architecture and choice 2009
Figure 60: Razor blades price architecture and choice 2009
Figure 61: Sanitary protection price architecture and choice 2009
Figure 62: Shampoo price architecture and choice 2009
Figure 63: Toothpaste price architecture and choice 2009
Figure 64: Vitamins price architecture and choice 2009
Figure 65: Health & beauty market and growth at current prices 2009-2013e
Figure 66: Homewares market and growth at current prices 2000-2010e
Figure 67: Homewares sales at constant 2004 prices 2000-2010e
Figure 68: Channel breakdown of homewares 2004
Figure 69: Channel breakdown of homewares 2009e
Figure 70: Grocers share of the homewares market 2005-2010e
Figure 71: Grocers homewares sales and growth rate 2005-2010e
Figure 72: Grocers growth vs total homewares growth 2005-2010e
Figure 73: Bathmats price architecture and choice 2009
Figure 74: Baking sheets price architecture and choice 2009
Figure 75: Chopping board price architecture and choice 2009
Figure 76: Corkscrews price architecture and choice 2009
Figure 77: Double duvet covers price architecture and choice 2009
Figure 78: Dinner plates price architecture and choice 2009
Figure 79: Frying pans price architecture and choice 2009
Figure 80: Mugs price architecture and choice 2009
Figure 81: Grocers homewares sales and growth 2009-2013e
Figure 82: Total music & video sales & growth at current prices 2000-2010e
Figure 83: Total music & video sales at constant 2004 prices 2000-2010e
Figure 84: Grocers share of music & video market 2005-10e
Figure 85: Grocers music & video sales 2005-2010e
Figure 86: Year-on-year music & video sales growth: grocers vs. total 2005-2010e
Figure 87: Grocers music & video sales and growth 2009-2013e
Figure 88: Other non-food market and growth at current prices 2000-2010e
Figure 89: Other non-food sales at constant 2004 prices 2000-2010e
Figure 90: Grocers other non-food sales and growth rate 2005-2010e
Figure 91: Grocers growth vs total other non-food sales growth 2005-2010e
Figure 92: Grocers other non-food sales and growth 2009-2013e
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