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Skin Care in Greece
Euromonitor International, May 2011, Pages: 39
Greek beauty and personal care is traditionally driven by skin care, being by far the biggest category in terms of value sales (28% of total sales in 2010). Greek consumers have a tendency towards value-added product features as they are typically exposed to manifold and diverse marketing campaigns and advertisements emphasising the effectiveness of advanced features. General quality trends in skin care continued to be driven by the same marketing-based features of sophisticated product...
The Skin Care in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Body Care, Facial Care, Hand Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Skin Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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