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Strategic Analysis of Building Construction Market in Japan

Frost & Sullivan, Dec 2009, Pages: 64


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This research service covers the Japanese building construction market. It includes key research findings, total market size for building construction, market trends, competitive landscape, strategic conclusions, and profiles of key market participants.

This Frost & Sullivan research service titled Strategic Analysis of Building Construction Market in Japan provides an overview of the building construction market, market dynamics, and market analysis. In this research, Frost & Sullivan's expert analysts thoroughly examine the following markets: residential building construction (detached houses, tenement houses, and apartments) and non-residential building construction (offices, stores, factories, warehouses, schools, hospitals, eateries, and hotels)

Market Overview

Urban Redevelopment Gets a Look Up as Japan’s Building Construction Market Takes a Tumble

The Japanese building construction market, like most markets, took a hit during the economic downturn in 2008 and 2009. The market is likely to recover in 2010 with the introduction of Japan’s supplementary budget that includes a stimulus package. However, it will make slow progress with growth rates in the range of 1 to 2 percent, as the market is stable and heading toward saturation. In such bleak conditions, market participants are looking for alternative revenue streams. The most viable remedy to this market scenario is urban redevelopment, as the country’s demographics is changing and is showing an increasing incidence of single Japanese, which restricts the residential buildings market. A negative population growth, lower consumer spending, and an unstable yen against major currencies also hamper the Japanese market. “Additionally, the deflation of asset prices has created a 'negative wealth effect', which has dampened consumer and corporate investments in properties,” says the analyst of this research.

Acknowledging the increasing environment consciousness of people all over the world, builders are trying to lure investments back to the market by constructing energy-efficient houses and buildings that save energy or reduce the load required. Furthermore, they are resorting to prefabrication, wherein the finished construction materials are manufactured and assembled pre-site. Participants will also adopt environment-friendly practices due to the incentives offered by the government for green building projects. “The use of energy-efficient tools, green concepts, and sustainable solutions in buildings are critical factors in Japan’s building construction,” notes the analyst. “As these practices are widely prevalent in Japan, market entrants must consider them prerequisites to gain a foothold in the market.”

Market Sectors

Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:

- Residential building construction (detached houses, tenement houses, and apartments)
- Non-residential building construction (offices, stores, factories, warehouses, schools, hospitals, eateries, and hotels)


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