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Enterprise Mobility Market in India
Frost & Sullivan, Nov 2009, Pages: 87
This research service provides insights and analysis of the enterprise mobility market in India. It serves as a valuable guide to understanding the key enterprise mobility market trends, market dynamics, drivers, restraints and provides a broad outlook on the future market size of enterprise mobility in India. Insights on the various stakeholders in this market are also provided.
Research Overview
This Frost & Sullivan research service titled Enterprise Mobility Market in India provides valuable insights on the enterprise mobility market with a focus on market trends, drivers, and restraints. The study outlines the key issues for various stakeholders in this market. In this research, Frost & Sullivan's expert analysts thoroughly examine the following applications: supply chain management (SCM), location-based services, and enterprise voice convergence.
This analysis is available through the publisher's Mobile & Wireless Growth Partnership Services program. With continuous access to intelligence and resources from all seven perspectives of the Complex Business Universe, the Growth Partnership Services program ensures that you and your Growth Team™ are able to maintain a 360 Degree Perspective of the market. This comprehensive, objective information allows your company to mitigate risk, identify new opportunities, and drive effective strategies for growth.
Market Overview
Need for Expediting Productivity and Profitability Drives the Enterprise Mobility Market in India
Being under-penetrated, the enterprise mobility market in India displays enormous growth potential. Companies are deploying enterprise mobility solutions to enable better accessibility for their employees and enhance customer care services. Enterprise mobile users are realizing the significance of being able to access mission-critical or operational data and information from any location and at any time. Apart from enabling faster turnaround, quick decision-making, and higher efficiency, it can also help to ratchet down operational costs. Owing to these and other multiple benefits, the enterprise mobility market is poised for robust growth. 'The emergence of 3G and WiMax is likely to further accelerate market momentum,' notes the analyst of this research service. 'With the growing number of high-end affordable mobile devices possessing features such as high storage capacity and greater operating system speed, it is anticipated that this will trigger interest among enterprise mobile users.'
Although the overall outlook looks bright, some overwhelming restraints are preventing the market from achieving stronger traction. Considering that highly confidential and sensitive corporate data is being made accessible through public networks, security concerns have come to the fore. Threats from e-mail-borne viruses, spam, and device theft are some of the more significant security concerns. Cost has also been a limiting factor for the adoption of high-end phones. High investments in terms of infrastructure, enterprise servers, and license fees have deterred several enterprises from adopting these solutions. However, faced with declining average revenue per user (ARPU), telecommunication service providers are exploring various avenues including value-added services (VAS) to stem the decline. Device compatibility is another pertinent issue surrounding handsets. Applications that can run on one handset are unlikely to run on another. To address this concern, applications must offer compatibility with any handset. The lack of awareness on the advantages offered by enterprise mobility is another stumbling block for market growth. Awareness is higher among the senior management, but it has not percolated to the other rungs within organizations. Rugged handhelds, which are made available to lower level, on-field employees, are exceptions in this case. 'Sensitization and awareness campaigns by the telecommunication service providers and other key stakeholders will serve to alleviate major security concerns in the mindset of enterprise users,' says the analyst. 'The various encryption techniques and methodologies that can be employed in order to preserve the sanctity of corporate data must be showcased to enterprise customers in order to gain their trust and interest in enterprise mobility applications.'
Stakeholders in the enterprise mobility market ecosystem such as telecommunication service providers must unleash aggressive awareness campaigns to promote their offerings. Targeting specific enterprise verticals and offering bundled solutions customized to the needs of a particular enterprise would guarantee successful business outcomes. Going forward, demand is expected to stem from models, which have deeper engagement and add direct value to the enterprise business. In India, core business applications that include sales force automation (SFA), customer relationship management (CRM), and supply chain management (SCM) hold huge promise for the future. The furious pace of market expansion underpins the requirement for up scaling handset technology and applications. This can be achieved by active collaboration between handset manufacturers and application service providers.
Market Sectors
Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:
By Application Type:
- Supply chain management (SCM)
- Location-based services
- Enterprise voice convergence
- Telecom services
- Mobile services
- Mobile value-added services
- Enterprise mobility
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