|
|
 |
|
Viewing report
|
|
|
|
Now You See It - TV Program Sponsorship & Product Placement in China
CMM-I, March 2010, Pages: 37
In Now You See It, CMM-I presents the first independent investigation into the intensely grey area of ‘second category' or ‘soft' advertising across China's broadcast, film, new media and publishing sectors.
From official regulations to the reality of product placement in privately-funded TV dramas, Now You See It is the first report to reveal the operators exploiting these revenue streams and how they do it.
Now You See It reviews advertising industry growth and reveals how sponsorship became an ingrained part of Chinese media culture. With case studies, statistics and insight from the players, we will unveil the full extent of ‘second category' advertising in China.
Customers who bought this item also bought
China TV Drama Industry Report, 2011-2012
China TV Drama Industry Report, 2011-2012
The Birth Of Online TV – Creating a New Medium
China Media & Entertainment - Part I: Television
60 Web TV Show Profiles
China Media & Entertainment Part III: The Chinese Film Market
2009 China Media Yearbook & Directory
Social TV, 3rd Edition
Research Report on the Chinese TV Shopping Industry, 2010-2011
2002-2010 PRC Media Statistics
|
|
|
|
