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Sun Care in Austria


Description: The proportion of consumers who still feel that a strong sun tan is a sign of beauty symbol is decreasing. Historically, a sun tan has been associated with social status. In the early 20th century, when the majority of the population had to work in the fields, tanned skin was considered a sign of being poor. In the 1980s and 1990s, however, a sun tan was regarded as a sign of wealth, as richer consumers could afford to travel more. More recently, with rising awareness of the damage which can be...

The Sun Care in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Aftersun, Self-Tanning, Sun Protection.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Sun Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.


Contents: Sun Care in Austria
Euromonitor International
May 2011
List of Contents and Tables
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Sun Protection by Factor: % Value Analysis 2005-2010
Table 2 Sales of Sun Protection by Formulation: % Value Analysis 2005-2010
Table 3 Sales of Self-Tanning by Formulation: % Value Analysis 2005-2010
Table 4 Sales of Sun Care by Category: Value 2005-2010
Table 5 Sales of Sun Care by Category: % Value Growth 2005-2010
Table 6 Sun Care Premium Vs Mass % Analysis 2005-2010
Table 7 Sun Care Company Shares 2006-2010
Table 8 Sun Care Brand Shares by GBN 2007-2010
Table 9 Sun Care Premium Brand Shares by GBN 2007-2010
Table 10 Forecast Sales of Sun Care by Category: Value 2010-2015
Table 11 Forecast Sales of Sun Care by Category: % Value Growth 2010-2015
Table 12 Forecast Sun Care Premium Vs Mass % Analysis 2010-2015
Dm Drogerie Markt GmbH in Beauty and Personal Care (austria)
Strategic Direction
Key Facts
Summary 1 Dm Drogerie markt GmbH: Key Facts
Summary 2 Dm Drogerie markt GmbH: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Dm Drogerie markt GmbH: Competitive Position 2010
Executive Summary
Stable But Slow Growth
Cross-market Trends Visible
International Competitive Landscape
Store-based Retailing Dominant But Decreasing
Weak Growth Predicted for the Forecast Period
Key Trends and Developments
Recovery From Economic Crisis
Importance of "generation 20"
Ageing Society Shopping Younger
Natural Products: Yes Or No?
Beauty Care Shopping As An Experience
Market Data
Table 13 Sales of Beauty and Personal Care by Category: Value 2005-2010
Table 14 Sales of Beauty and Personal Care by Category: % Value Growth 2005-2010
Table 15 Sales of Premium Cosmetics by Category: Value 2005-2010
Table 16 Sales of Premium Cosmetics by Category: % Value Growth 2005-2010
Table 17 Beauty and Personal Care Company Shares by NBO 2006-2010
Table 18 Beauty and Personal Care Company Shares by GBO 2006-2010
Table 19 Beauty and Personal Care Brand Shares by GBN 2007-2010
Table 20 Penetration of Private Label by Category 2005-2010
Table 21 Sales of Beauty and Personal Care by Distribution Format: % Analysis 2005-2010
Table 22 Sales of Beauty and Personal Care by Category and by Distribution Format: % Analysis 2010
Table 23 Forecast Sales of Beauty and Personal Care by Category: Value 2010-2015
Table 24 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 25 Forecast Sales of Premium Cosmetics by Category: Value 2010-2015
Table 26 Forecast Sales of Premium Cosmetics by Category: % Value Growth 2010-2015
Definitions
Summary 4 Research Sources


Summary: Around one seventh of all cosmetics and toiletries sales were generated by the umbrella brand Nivea in 2005. With its strong image of trust, good value and frequent new products Beiersdorf followed a successful one brand strategy. L'Oréal was also able to generate around 10% of sales by offering the younger and cheaper Garnier and the more high-tech and premium priced L'Oreal Paris brand.


Companies Mentioned Companies Mentioned Include: - Beiersdorf GmbH - L’Oréal Österreich GmbH - Schwarzkopf & Henkel GmbH - Procter & Gamble Austria GmbH - Gillette GmbH - Unilever Austria GmbH - GlaxoSmithKline Austria GmbH - Hofer GmbH & Co KG - Coty Austria GmbH - Colgate-Palmolive GmbH - Johnson & Johnson Austria GmbH - Yves Rocher SA - Wella-Österreich - Interkosmetik GmbH - Cosmopolitan Cosmetics GmbH - DM Drogeriemarkt GmbH - ParcoFrance Kosmetika GmbH - Schlecker AG, A - Estée Lauder Cosmetics GesmbH - Rewe Austria AG - Alticor Inc - Gebro Pharma GmbH - Lancaster Group Austria GmbH - Sara Lee/DE Österreich GmbH - P&G Prestige Beauté GmbH - Wilkinson Sword GmbH - Chanel GmbH - Reckitt Benckiser Austria GmbH - Avon Cosmetics Vertriebsgesellschaft mbh - Ballograf Bic Austria GmbH - Christian Dior GmbH, Parfums - LVMH Moët Hennessy Louis Vuitton - Österreichische Unilever GmbH - Body Shop Plc, The - Spar Österreichische Warenhandels AG - Wrigley Austria GesmbH - Burnus GmbH - YSL Beauté GmbH - Kanebo Ltd - Cosmetic Aktiv GmbH - Tetesept Pharma GmbH - Dr Scheller Cosmetics AG - Clarins SA - Lever Fabergé GmbH - KNEIPP Naturheilmittel GmbH Austria - Euroitalia Srl - Elizabeth Arden Handels GmbH - Goldwell GmbH


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