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Sun Care in Austria
Euromonitor International, May 2011, Pages: 25
The proportion of consumers who still feel that a strong sun tan is a sign of beauty symbol is decreasing. Historically, a sun tan has been associated with social status. In the early 20th century, when the majority of the population had to work in the fields, tanned skin was considered a sign of being poor. In the 1980s and 1990s, however, a sun tan was regarded as a sign of wealth, as richer consumers could afford to travel more. More recently, with rising awareness of the damage which can be...
The Sun Care in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Aftersun, Self-Tanning, Sun Protection.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Sun Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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