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Mobile content and applications in emerging markets: the current state of play
Ovum, Jan 2010, Pages: 16
Although mobile content and applications currently play a small role in emerging markets, they have big potential to drive operator non-voice revenues and ARPU. This study, part of a three-report series, examines the current state of play in the market, assessing mobile content services, take-up, user priorities and service provider strategies.
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