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Microsoft

Ovum, Jan 2010, Pages: 20


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The global recession has taken a toll on Microsoft, causing it to post a decline in revenues for the first time in its 23-year history as a public company. The vendor will likely struggle for another couple of quarters, but economic recovery (albeit slow) combined with new product releases mean that revenues aren’t likely to fall any further. More broadly, Microsoft’s financial strength, worldwide presence and ongoing R&D investments give it a very sound foundation. Its cloud initiatives, its ‘software plus services’ strategy and its promising partnership with Yahoo should also help drive growth over the next few years.



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