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Telecoms in 2020: consumer
Ovum, Dec 2009, Pages: 24
By 2020, a plethora of different players will supply, deliver and manage the consumer digital world, which will be dominated by the Web, video and interactivity. The role of telcos will have altered dramatically and many will no longer be ‘telcos’ in the traditional sense of the word. They will be plugged into consumer services in different ways around the world depending on their competencies, assets, brand and individual market dynamics. They will have had to rapidly evolve their business models to address new and highly disruptive competitive threats. In some cases, this will mean stepping back from the most hotly contested digital arenas such as retail content and advertising, and focusing on core competencies.
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