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Bottled Water in Italy
Euromonitor International, March 2010, Pages: 56
Despite favourable weather conditions in 2009, sales of bottled water recorded a further decline in both total volume and current value terms. This was mainly the result of the ongoing economic slowdown, which led many consumers to perceive bottled water as a luxury item given the good quality tap water available throughout the country. Furthermore, public awareness of the environmental damage caused by the disposal of bottled water packaging, mainly comprised of rigid plastic bottles, is at an...
The Bottled Water in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2014 illustrate how the market is set to change.
Product coverage: Carbonated Bottled Water, Flavoured Bottled Water, Functional Bottled Water, Still Bottled Water
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Soft Drinks industry;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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