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On-Premise MetraTech Monetizes Complex Business Models
Saugatuck Technology, Jan 2010, Pages: 4
Originally serving the telecom vertical primarily, today MetraTech’s proposition is managing complexity in any industry. While over 40 percent of its revenues still come from telecom providers, MetraTech delivers its on-premise monetization software to customers as diverse as Microsoft, Swisscom Mobile Dish, and the City of Chicago (O'Hare Airport). Founded in 1998, MetraTech is a privately-held company with 110 full time employees and 50 contractors targeting multiple industries -- including wire line, wireless, SaaS, Cloud infrastructure, financial services, media & entertainment and transportation -- with its on-premise software offering.
MetraTech’s solution is SAS70, Type 1 and PCI DSS compliant and offers broad and deep functional capability in nearly all areas of billing and payments with the ability to support complex business models that require complicated rating, mediation, settlement, billing, and customer care. MetraTech provides exceptional fraud management, audit and control functionality and focuses its consultative selling process on enabling monetization for its customers. MetraTech features billing workflow and business modeling that fosters innovation for its customers with flexible deployment and pricing options, including a hosted solution.
MetraTech’s biggest challenge is the Cloud. Although it has a leading on-premise offering, MetraTech cannot afford to miss the opportunity to develop and deploy a true multi-tenant SaaS offering to broaden its market appeal, especially to the lower end of the market. Otherwise, MetraTech risks missing the opportunity to capture a fast-growing segment that shows no sign of diminishing -- SaaS and Cloud solution players. And, while it offers a truly comprehensive on-premise solution, MetraTech needs to upgrade its reporting capability and develop dashboards for presenting billing information visually to its customers or run the risk of being pigeonholed as an old-fashioned, on-premise solution.
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