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2009 Top Sales and Marketing Outsourcing Vendors, Black Book Survey 2009 Results Product Image

2009 Top Sales and Marketing Outsourcing Vendors, Black Book Survey 2009 Results

  • Published: October 2009
  • Region: World
  • 40 Pages
  • Black Book Rankings

FEATURED COMPANIES

  • 3forward
  • Corporate Rain
  • Endurance Group
  • Marketsource
  • Novak Group
  • Sales Fuel
  • MORE

The global marketplace is growing increasingly competitive, corporations are being required to streamline operations and cut costs in order to preserve profitability. SMO, still expanding in scope and capabilities, is anticipated to be one of the fastest growing outsourcing service lines in 2010-2012 particularly in the post-recession global workplace as businesses ramp up cautiously but steadily.

Scope of this research

- In 2009, 387 qualified respondents ranked 39 services suppliers offering the most comprehensive and popular segments of SMO.
- 18 key performance indicators (KPIs) or criteria are employed, scored on each respective vendor by client type and ranked on a 0-10 scale per KPI.

Research and analysis highlights

- Scalability, client adaptability, flexible pricing and marginal value adds are the five most important attributes influencing SMO client satisfaction with their 2009 outsourcing providers.
- Strong dissatisfaction is uncommon in SMO, occurring in less than 3.2% of US client types, 2.8% of UK clients and 10.5% of international customers. US and global corporations collectively experience only a 5.0% dissatisfaction rate.
- Highest READ MORE >

INTRODUCTION
Key benefits of outsourcing your sales and marketing services
Typical offerings of SMO

SUMMARY
Survey overview
Key findings
SMO - top honors overall 2009
SMO - top vendor by function 2009

BLACK BOOK METHODOLOGY
How the data are collected
Understanding the statistical confidence of black book data
Who participates in the Black Book ranking process
SMO vendor rankings and results for 2009

VERTICAL GROWTH PREDICTED TO INCREASE THROUGH 2010-2011
TOP 20 SMO VENDORS

STOP LIGHT SCORING KEY
Operational excellence of SMO
Top score per individual criteria

INDIVIDUAL KEY PERFORMANCE

APPENDIX
Orbys consulting
Disclaimer

- Cydcor
- 3forward
- Marketsource
- Harte-Hanks
- Corporate Rain
- Rowan Group
- MarketStar
- Endurance Group
- Acquirent
- Next Level
- Xsellence
- Sales Partnerships
- Arteka
- Pretium Partners
- Sales Fuel
- Tennyson
- Novak Group
- SMI
- Deacon Lloyd
- Fusion Sales

Format Properties
Electronic (PDF) The report will be emailed to you. The report is sent in PDF format. This is a single user license, allowing one specific user access to the product.
Enterprisewide The report will be emailed to you. The report is sent in PDF format. This is an enterprise license, allowing all employees within your organisation access to the product.
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