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2009 Top Sales and Marketing Outsourcing Vendors, Black Book Survey 2009 Results
The Black Book of Outsourcing, Oct 2009, Pages: 40
The global marketplace is growing increasingly competitive, corporations are being required to streamline operations and cut costs in order to preserve profitability. SMO, still expanding in scope and capabilities, is anticipated to be one of the fastest growing outsourcing service lines in 2010-2012 particularly in the post-recession global workplace as businesses ramp up cautiously but steadily.
Scope of this research
- In 2009, 387 qualified respondents ranked 39 services suppliers offering the most comprehensive and popular segments of SMO.
- 18 key performance indicators (KPIs) or criteria are employed, scored on each respective vendor by client type and ranked on a 0-10 scale per KPI.
Research and analysis highlights
- Scalability, client adaptability, flexible pricing and marginal value adds are the five most important attributes influencing SMO client satisfaction with their 2009 outsourcing providers.
- Strong dissatisfaction is uncommon in SMO, occurring in less than 3.2% of US client types, 2.8% of UK clients and 10.5% of international customers. US and global corporations collectively experience only a 5.0% dissatisfaction rate.
- Highest satisfaction in SMO functional subsets achieved by comprehensive SMO vendors.
Key reasons to purchase this research
- Existing SMO clients can compare experiences with other users and prospective clients can use the data to aid the selection process.
- SMO providers use the data to analyse their own strengths and weaknesses to help inform and plan their own go to market strategies.
- Investors, venture capital firms, analysts and bankers use the survey outcomes to support financing decisions in this growing market.
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