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Beer in Nigeria to 2013
Datamonitor, Jan 2010, Pages: 43
This databook provides key data and information on the beer, cider and FABs market in Nigeria. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
- Contains information on beer category
- Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
- Category level company and brand share as well as distribution share information for 2007 and 2008
- Review of the top two companies within the beer market, including company overview, key facts and business description
Highlights of this title
The market for beer in Nigeria increased at a compound annual growth rate of 8.9% between 2003 and 2008.
Leading players in Nigerian beer market include Heineken N.V., Guinness Nigeria and Champion Breweries.
Key reasons to purchase this title
- Develop business strategies by understanding the quantitative trends within the beer market in Nigeria
- Design effective marketing and sales strategies by identifying key market categories and segments
- Identify key players within the market to plan lucrative M&A, partnerships and agreements
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