Bakery and Cereals in New Zealand to 2013
Datamonitor, January 2010, Pages: 188
This databook provides key data and information on the bakery and cereals market in New Zealand. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
- Contains information on six categories: bread & rolls, breakfast cereals, cakes & pastries, morning goods, Cookies (sweet biscuits) and crackers
- Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
- Category level company and brand share as well as distribution share information for 2007 and 2008
- Review of the top two companies within the bakery and cereals market, including company overview, key facts and business description
Highlights of this title
The market for bakery and cereals in New Zealand increased at a compound annual growth rate of 4% between 2003 and 2008.
The bread & rolls category led the bakery and cereals market in New Zealand, accounting for a share of 43.5%.
Leading players in New Zealand bakery and cereals market include Goodman Fielder Ltd, Groupe Danone and Campbell Soup Company.
Key reasons to purchase this title
- Develop business strategies by understanding the quantitative trends within the bakery and cereals market in New Zealand
- Design effective marketing and sales strategies by identifying key market categories and segments
- Identify key players within the market to plan lucrative M&A, partnerships and agreements
Chapter 1 Executive Summary
Summary market level: bakery and cereals
Summary category level: bread & rolls
Summary category level: breakfast cereals
Summary category level: cakes & pastries
Summary category level: cookies (sweet biscuits)
Summary category level: crackers (savory biscuits)
Summary category level: morning goods
Chapter 2 Introduction
What is this report about?
How to use this report
Market definition
Chapter 3 Market Overview
Value analysis (New Zealand Dollar), 2003-08
Value analysis (New Zealand Dollar), 2008-13
Value analysis (US dollars), 2003-08
Value analysis (US dollars), 2008-13
Volume analysis, 2003-08
Volume analysis, 2008-13
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita
Chapter 4 Leading Company Profiles
Goodman Fielder Limited
Groupe Danone
Chapter 5 Category Analysis: Bread & Rolls
Value analysis (New Zealand Dollar), 2003-08
Value analysis (New Zealand Dollar), 2008-13
Value analysis (US dollars), 2003-08
Value analysis (US dollars), 2008-13
Volume analysis, 2003-08
Volume analysis, 2008-13
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita
Chapter 6 Category Analysis: Breakfast Cereals
Value analysis (New Zealand Dollar), 2003-08
Value analysis (New Zealand Dollar), 2008-13
Value analysis (US dollars), 2003-08
Value analysis (US dollars), 2008-13
Volume analysis, 2003-08
Volume analysis, 2008-13
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita
Chapter 7 Category Analysis: Cakes & Pastries
Value analysis (New Zealand Dollar), 2003-08
Value analysis (New Zealand Dollar), 2008-13
Value analysis (US dollars), 2003-08
Value analysis (US dollars), 2008-13
Volume analysis, 2003-08
Volume analysis, 2008-13
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita
Chapter 8 Category Analysis: Cookies (Sweet Biscuits)
Value analysis (New Zealand Dollar), 2003-08
Value analysis (New Zealand Dollar), 2008-13
Value analysis (US dollars), 2003-08
Value analysis (US dollars), 2008-13
Volume analysis, 2003-08
Volume analysis, 2008-13
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita
Chapter 9 Category Analysis: Crackers (Savory Biscuits)
Value analysis (New Zealand Dollar), 2003-08
Value analysis (New Zealand Dollar), 2008-13
Value analysis (US dollars), 2003-08
Value analysis (US dollars), 2008-13
Volume analysis, 2003-08
Volume analysis, 2008-13
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita
Chapter 10 Category Analysis: Morning Goods
Value analysis (New Zealand Dollar), 2003-08
Value analysis (New Zealand Dollar), 2008-13
Value analysis (US dollars), 2003-08
Value analysis (US dollars), 2008-13
Volume analysis, 2003-08
Volume analysis, 2008-13
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita
Chapter 11 PESTLE Analysis
Summary
Political analysis
Economic analysis
Social analysis
Technological analysis
Legal analysis
Environmental analysis
Chapter 12 New Product Development
Product launches over time
Recent product launches
Chapter 13 Macroeconomic Profile
Macroeconomic indicators
Chapter 14 Research Methodology
Methodology overview
Secondary research
Market modeling
Creating an initial data model
Revising the initial data model
Creating a final estimate
Creating demographic value splits
Primary research
Data finalization
Ongoing research
Chapter 15 APPENDIX
Future readings
How to contact experts in your industry
Disclaimer
LIST OF FIGURES
Figure 1: Bakery and cereals, New Zealand, value by category (NZ$m), 2003-13
Figure 2: Bakery and cereals, New Zealand, category growth comparison, by value, 2003-13
Figure 3: Bakery and cereals, New Zealand, volume by category (kg, million), 2003-13
Figure 4: Bakery and cereals, New Zealand, category growth comparison, by volume, 2003-13
Figure 5: Bakery and cereals, New Zealand, company share by value (%), 2007-08
Figure 6: Bakery and cereals, New Zealand, distribution channels by value (%), 2007-08
Figure 7: Bread & rolls, New Zealand, value by segment (NZ$m), 2003-13
Figure 8: Bread & rolls, New Zealand, category growth comparison, by value, 2003-13
Figure 9: Bread & rolls, New Zealand, volume by segment (kg, million), 2003-13
Figure 10: Bread & rolls, New Zealand, category growth comparison, by volume, 2003-13
Figure 11: Bread & rolls, New Zealand, company share by value (%), 2007-08
Figure 12: Bread & rolls, New Zealand, distribution channels by value (%), 2007-08
Figure 13: Breakfast cereals, New Zealand, value by segment (NZ$m), 2003-13
Figure 14: Breakfast cereals, New Zealand, category growth comparison, by value, 2003-13
Figure 15: Breakfast cereals, New Zealand, volume by segment (kg, million), 2003-13
Figure 16: Breakfast cereals, New Zealand, category growth comparison, by volume, 2003-13
Figure 17: Breakfast cereals, New Zealand, company share by value (%), 2007-08
Figure 18: Breakfast cereals, New Zealand, distribution channels by value (%), 2007-08
Figure 19: Cakes & pastries, New Zealand, value by segment (NZ$m), 2003-13
Figure 20: Cakes & pastries, New Zealand, category growth comparison, by value, 2003-13
Figure 21: Cakes & pastries, New Zealand, volume by segment (kg, million), 2003-13
Figure 22: Cakes & pastries, New Zealand, category growth comparison, by volume, 2003-13
Figure 23: Cakes & pastries, New Zealand, company share by value (%), 2007-08
Figure 24: Cakes & pastries, New Zealand, distribution channels by value (%), 2007-08
Figure 25: Cookies (sweet biscuits), New Zealand, value by segment (NZ$m), 2003-13
Figure 26: Cookies (sweet biscuits), New Zealand, category growth comparison, by value, 2003-13
Figure 27: Cookies (sweet biscuits), New Zealand, volume by segment (kg, million), 2003-13
Figure 28: Cookies (sweet biscuits), New Zealand, category growth comparison, by volume, 2003-13
Figure 29: Cookies (sweet biscuits), New Zealand, company share by value (%), 2007-08
Figure 30: Cookies (sweet biscuits), New Zealand, distribution channels by value (%), 2007-08
Figure 31: Crackers (savory biscuits), New Zealand, value by segment (NZ$m), 2003-13
Figure 32: Crackers (savory biscuits), New Zealand, category growth comparison, by value, 2003-13
Figure 33: Crackers (savory biscuits), New Zealand, volume by segment (kg, million), 2003-13
Figure 34: Crackers (savory biscuits), New Zealand, category growth comparison, by volume, 2003-13
Figure 35: Crackers (savory biscuits), New Zealand, company share by value (%), 2007-08
Figure 36: Crackers (savory biscuits), New Zealand, distribution channels by value (%), 2007-08
Figure 37: Morning goods, New Zealand, value by segment (NZ$m), 2003-13
Figure 38: Morning goods, New Zealand, category growth comparison, by value, 2003-13
Figure 39: Morning goods, New Zealand, volume by segment (kg, million), 2003-13
Figure 40: Morning goods, New Zealand, category growth comparison, by volume, 2003-13
Figure 41: Morning goods, New Zealand, company share by value (%), 2007-08
Figure 42: Morning goods, New Zealand, distribution channels by value (%), 2007-08
Figure 43: Annual data review process
LIST OF TABLES
Table 1: Bakery and cereals category definitions
Table 2: Bakery and Cereals distribution channels
Table 3: Bakery and cereals, New Zealand, value by category (NZ$m), 2003-08
Table 4: Bakery and cereals, New Zealand, value forecast by category (NZ$m), 2008-13
Table 5: Bakery and cereals, New Zealand, value by category ($m), 2003-08
Table 6: Bakery and cereals, New Zealand, value forecast by category ($m), 2008-13
Table 7: Bakery and cereals, New Zealand, volume by category (kg, million), 2003-08
Table 8: Bakery and cereals, New Zealand, volume forecast by category (kg, million), 2008-13
Table 9: Bakery and cereals, New Zealand, brand share by value (%), 2007-08
Table 10: Bakery and cereals, New Zealand, value by brand (NZ$m), 2007-08
Table 11: Bakery and cereals, New Zealand, company share by value (%), 2007-08
Table 12: Bakery and cereals, New Zealand, value by company (NZ$m), 2007-08
Table 13: Bakery and cereals, New Zealand, distribution channels by value (%), 2007-08
Table 14: Bakery and cereals, New Zealand, value by distribution channel (NZ$m), 2007-08
Table 15: Bakery and cereals, New Zealand, expenditure per capita (NZ$), 2003-08
Table 16: Bakery and cereals, New Zealand, forecast expenditure per capita (NZ$), 2008-13
Table 17: Bakery and cereals, New Zealand, expenditure per capita ($), 2003-08
Table 18: Bakery and cereals, New Zealand, forecast expenditure per capita ($), 2008-13
Table 19: Bakery and cereals, New Zealand, consumption per capita (kg), 2003-08
Table 20: Bakery and cereals, New Zealand, forecast consumption per capita (kg), 2008-13
Table 21: Goodman Fielder Limited key facts
Table 22: Groupe Danone key facts
Table 23: Bread & rolls, New Zealand, value by segment (NZ$m), 2003-08
Table 24: Bread & rolls, New Zealand, value forecast by segment (NZ$m), 2008-13
Table 25: Bread & rolls, New Zealand, value by segment ($m), 2003-08
Table 26: Bread & rolls, New Zealand, value forecast by segment ($m), 2008-13
Table 27: Bread & rolls, New Zealand, volume by segment (kg, million), 2003-08
Table 28: Bread & rolls, New Zealand, volume forecast by segment (kg, million), 2008-13
Table 29: Bread & rolls, New Zealand, brand share by value (%), 2007-08
Table 30: Bread & rolls, New Zealand, value by brand (NZ$m), 2007-08
Table 31: Bread & rolls, New Zealand, company share by value (%), 2007-08
Table 32: Bread & rolls, New Zealand, value by company (NZ$m), 2007-08
Table 33: Bread & rolls, New Zealand, distribution channels by value (%), 2007-08
Table 34: Bread & rolls, New Zealand, value by distribution channel (NZ$m), 2007-08
Table 35: Bread & rolls, New Zealand, expenditure per capita (NZ$), 2003-08
Table 36: Bread & rolls, New Zealand, forecast expenditure per capita (NZ$), 2008-13
Table 37: Bread & rolls, New Zealand, expenditure per capita ($), 2003-08
Table 38: Bread & rolls, New Zealand, forecast expenditure per capita ($), 2008-13
Table 39: Bread & rolls, New Zealand, consumption per capita (kg), 2003-08
Table 40: Bread & rolls, New Zealand, forecast consumption per capita (kg), 2008-13
Table 41: Breakfast cereals, New Zealand, value by segment (NZ$m), 2003-08
Table 42: Breakfast cereals, New Zealand, value forecast by segment (NZ$m), 2008-13
Table 43: Breakfast cereals, New Zealand, value by segment ($m), 2003-08
Table 44: Breakfast cereals, New Zealand, value forecast by segment ($m), 2008-13
Table 45: Breakfast cereals, New Zealand, volume by segment (kg, million), 2003-08
Table 46: Breakfast cereals, New Zealand, volume forecast by segment (kg, million), 2008-13
Table 47: Breakfast cereals, New Zealand, brand share by value (%), 2007-08
Table 48: Breakfast cereals, New Zealand, value by brand (NZ$m), 2007-08
Table 49: Breakfast cereals, New Zealand, company share by value (%), 2007-08
Table 50: Breakfast cereals, New Zealand, value by company (NZ$m), 2007-08
Table 51: Breakfast cereals, New Zealand, distribution channels by value (%), 2007-08
Table 52: Breakfast cereals, New Zealand, value by distribution channel (NZ$m), 2007-08
Table 53: Breakfast cereals, New Zealand, expenditure per capita (NZ$), 2003-08
Table 54: Breakfast cereals, New Zealand, forecast expenditure per capita (NZ$), 2008-13
Table 55: Breakfast cereals, New Zealand, expenditure per capita ($), 2003-08
Table 56: Breakfast cereals, New Zealand, forecast expenditure per capita ($), 2008-13
Table 57: Breakfast cereals, New Zealand, consumption per capita (kg), 2003-08
Table 58: Breakfast cereals, New Zealand, forecast consumption per capita (kg), 2008-13
Table 59: Cakes & pastries, New Zealand, value by segment (NZ$m), 2003-08
Table 60: Cakes & pastries, New Zealand, value forecast by segment (NZ$m), 2008-13
Table 61: Cakes & pastries, New Zealand, value by segment ($m), 2003-08
Table 62: Cakes & pastries, New Zealand, value forecast by segment ($m), 2008-13
Table 63: Cakes & pastries, New Zealand, volume by segment (kg, million), 2003-08
Table 64: Cakes & pastries, New Zealand, volume forecast by segment (kg, million), 2008-13
Table 65: Cakes & pastries, New Zealand, brand share by value (%), 2007-08
Table 66: Cakes & pastries, New Zealand, value by brand (NZ$m), 2007-08
Table 67: Cakes & pastries, New Zealand, company share by value (%), 2007-08
Table 68: Cakes & pastries, New Zealand, value by company (NZ$m), 2007-08
Table 69: Cakes & pastries, New Zealand, distribution channels by value (%), 2007-08
Table 70: Cakes & pastries, New Zealand, value by distribution channel (NZ$m), 2007-08
Table 71: Cakes & pastries, New Zealand, expenditure per capita (NZ$), 2003-08
Table 72: Cakes & pastries, New Zealand, forecast expenditure per capita (NZ$), 2008-13
Table 73: Cakes & pastries, New Zealand, expenditure per capita ($), 2003-08
Table 74: Cakes & pastries, New Zealand, forecast expenditure per capita ($), 2008-13
Table 75: Cakes & pastries, New Zealand, consumption per capita (kg), 2003-08
Table 76: Cakes & pastries, New Zealand, forecast consumption per capita (kg), 2008-13
Table 77: Cookies (sweet biscuits), New Zealand, value by segment (NZ$m), 2003-08
Table 78: Cookies (sweet biscuits), New Zealand, value forecast by segment (NZ$m), 2008-13
Table 79: Cookies (sweet biscuits), New Zealand, value by segment ($m), 2003-08
Table 80: Cookies (sweet biscuits), New Zealand, value forecast by segment ($m), 2008-13
Table 81: Cookies (sweet biscuits), New Zealand, volume by segment (kg, million), 2003-08
Table 82: Cookies (sweet biscuits), New Zealand, volume forecast by segment (kg, million), 2008-13
Table 83: Cookies (sweet biscuits), New Zealand, brand share by value (%), 2007-08
Table 84: Cookies (sweet biscuits), New Zealand, value by brand (NZ$m), 2007-08
Table 85: Cookies (sweet biscuits), New Zealand, company share by value (%), 2007-08
Table 86: Cookies (sweet biscuits), New Zealand, value by company (NZ$m), 2007-08
Table 87: Cookies (sweet biscuits), New Zealand, distribution channels by value (%), 2007-08
Table 88: Cookies (sweet biscuits), New Zealand, value by distribution channel (NZ$m), 2007-08
Table 89: Cookies (sweet biscuits), New Zealand, expenditure per capita (NZ$), 2003-08
Table 90: Cookies (sweet biscuits), New Zealand, forecast expenditure per capita (NZ$), 2008-13
Table 91: Cookies (sweet biscuits), New Zealand, expenditure per capita ($), 2003-08
Table 92: Cookies (sweet biscuits), New Zealand, forecast expenditure per capita ($), 2008-13
Table 93: Cookies (sweet biscuits), New Zealand, consumption per capita (kg), 2003-08
Table 94: Cookies (sweet biscuits), New Zealand, forecast consumption per capita (kg), 2008-13
Table 95: Crackers (savory biscuits), New Zealand, value by segment (NZ$m), 2003-08
Table 96: Crackers (savory biscuits), New Zealand, value forecast by segment (NZ$m), 2008-13
Table 97: Crackers (savory biscuits), New Zealand, value by segment ($m), 2003-08
Table 98: Crackers (savory biscuits), New Zealand, value forecast by segment ($m), 2008-13
Table 99: Crackers (savory biscuits), New Zealand, volume by segment (kg, million), 2003-08
Table 100: Crackers (savory biscuits), New Zealand, volume forecast by segment (kg, million), 2008-13
Table 101: Crackers (savory biscuits), New Zealand, brand share by value (%), 2007-08
Table 102: Crackers (savory biscuits), New Zealand, value by brand (NZ$m), 2007-08
Table 103: Crackers (savory biscuits), New Zealand, company share by value (%), 2007-08
Table 104: Crackers (savory biscuits), New Zealand, value by company (NZ$m), 2007-08
Table 105: Crackers (savory biscuits), New Zealand, distribution channels by value (%), 2007-08
Table 106: Crackers (savory biscuits), New Zealand, value by distribution channel (NZ$m), 2007-08
Table 107: Crackers (savory biscuits), New Zealand, expenditure per capita (NZ$), 2003-08
Table 108: Crackers (savory biscuits), New Zealand, forecast expenditure per capita (NZ$), 2008-13
Table 109: Crackers (savory biscuits), New Zealand, expenditure per capita ($), 2003-08
Table 110: Crackers (savory biscuits), New Zealand, forecast expenditure per capita ($), 2008-13
Table 111: Crackers (savory biscuits), New Zealand, consumption per capita (kg), 2003-08
Table 112: Crackers (savory biscuits), New Zealand, forecast consumption per capita (kg), 2008-13
Table 113: Morning goods, New Zealand, value by segment (NZ$m), 2003-08
Table 114: Morning goods, New Zealand, value forecast by segment (NZ$m), 2008-13
Table 115: Morning goods, New Zealand, value by segment ($m), 2003-08
Table 116: Morning goods, New Zealand, value forecast by segment ($m), 2008-13
Table 117: Morning goods, New Zealand, volume by segment (kg, million), 2003-08
Table 118: Morning goods, New Zealand, volume forecast by segment (kg, million), 2008-13
Table 119: Morning goods, New Zealand, brand share by value (%), 2007-08
Table 120: Morning goods, New Zealand, value by brand (NZ$m), 2007-08
Table 121: Morning goods, New Zealand, company share by value (%), 2007-08
Table 122: Morning goods, New Zealand, value by company (NZ$m), 2007-08
Table 123: Morning goods, New Zealand, distribution channels by value (%), 2007-08
Table 124: Morning goods, New Zealand, value by distribution channel (NZ$m), 2007-08
Table 125: Morning goods, New Zealand, expenditure per capita (NZ$), 2003-08
Table 126: Morning goods, New Zealand, forecast expenditure per capita (NZ$), 2008-13
Table 127: Morning goods, New Zealand, expenditure per capita ($), 2003-08
Table 128: Morning goods, New Zealand, forecast expenditure per capita ($), 2008-13
Table 129: Morning goods, New Zealand, consumption per capita (kg), 2003-08
Table 130: Morning goods, New Zealand, forecast consumption per capita (kg), 2008-13
Table 131: Analysis of New Zealand’s political landscape
Table 132: Analysis of New Zealand’s economic landscape
Table 133: Analysis of New Zealand’s social landscape
Table 134: Analysis of New Zealand’s technology landscape
Table 135: Analysis of New Zealand’s legal landscape
Table 136: Analysis of New Zealand’s environmental landscape
Table 137: New Zealand bakery and cereals new product launches reports, by company (top five companies), 2009
Table 138: New Zealand bakery and cereals new product launches SKUs, by company (top five companies), 2009
Table 139: New Zealand bakery and cereals new product launches (reports), by flavor and fragrances (top 10 flavors), 2009
Table 140: New Zealand bakery and cereals new product launches (reports), by ingredients (top 10 ingredients), 2009
Table 141: New Zealand bakery and cereals new product launches (reports), by package tags or claims (top 10 claims), 2009
Table 142: New Zealand bakery and cereals new product launches - recent five launches (2009)
Table 143: New Zealand population, by age group, 2003-08 (millions)
Table 144: New Zealand population forecast, by age group, 2008-13 (millions)
Table 145: New Zealand population, by gender, 2003-08 (millions)
Table 146: New Zealand population forecast, by gender, 2008-13 (millions)
Table 147: New Zealand nominal GDP, 2003-08 (NZ$bn, nominal prices)
Table 148: New Zealand nominal GDP forecast, 2008-13 (NZ$bn, nominal prices)
Table 149: New Zealand real GDP, 2003-08 (NZ$bn, 2000 prices)
Table 150: New Zealand real GDP forecast, 2008-13 (NZ$bn, 2000 prices)
Table 151: New Zealand real GDP, 2003-08 ($bn, 2000 prices)
Table 152: New Zealand real GDP forecast, 2008-13 ($bn, 2000 prices)
Table 153: New Zealand consumer price index, 2003-08 (2000=100)
Table 154: New Zealand consumer price index, 2008-13 (2000=100)
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