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Pharmacoeconomics and Outcome Assessment - A Global Issue
Euromed Communications Ltd, Jan 1999, Pages: 168
Spurred on by requirements for pharmaceutical companies to demonstrate value for money from healthcare intervention, the pharmaceutical industry is having to increase its activities in the economic evaluation of medicines and quality of life assessment. To do this effectively and efficiently there is a need to train both marketing executives and clinical researchers in techniques of pharmacoeconomics.
This book shows the vital and increasing role pharmacoeconomics plays now and in the future of the pharmaceutical industry. Written by international experts in their fields, the book gives an invaluable insight into this new and exciting discipline. First published in 1999, the subject matter is still topical and may appeal to American companies affected by healthcare costs.
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