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Viewing report
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China Emotional TV Program Report 2007-2008 (Chinese Version)
CSM Media Research, Aug 2007, Pages: 255
China’s TV industry has entered the phase of platform competition and brand competition. In order to promote their competition superiorities, Chinese TV stations endeavor to cultivate audience loyalty through providing a variety of the programs that are closely related to audiences’ demands. As and indispensable element of human life, “emotion” has entered into Chinese TV programs’ horizon since 1990’s. Nowadays, “emotion” recurs to different kinds of program formats and arouses a new round of TV viewing Competition. In the heat of emotional TV programs, JiangSu Broadcasting Corporation and CSM Media Research co-publish “China Emotional TV program Report 2007-2008” to review the developing courses as well as status quo of emotional TV programs in China, and to prospect the foreground and market potential of this kind of program.
Based on the definition and classification of emotional TV program, “China Emotional TV Program Report 2007-2008” will fundamentally introduce the production, trading, broadcasting and viewing of emotional talk show, documentary, TV events, short drama, and TV drama, respectively, and provide some case studies about outstanding emotional programs. The report will also analyze the advertising operation of emotional TV programs in detail. In the ending part, through rethinking of the status quo and limitations of China’s emotional TV program, the report will point out the orientation of innovation and future development of emotional TV program.
The report has a clear-cut structure, abundant contents, and faithful data in addition to the viewpoints of professionals, which brings a distinct and vivid view of developing status of emotional TV program .As the first market report adopting “emotion” as a standard to classify and analyze TV program, “China Emotional TV program Report 2007-2008” not only provides references to professionals and researchers, but also exploits a new direction of program analysis and research.
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