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China Emotional TV Program Report 2007-2008 (Chinese Version)

Description:
China’s TV industry has entered the phase of platform competition and brand competition. In order to promote their competition superiorities, Chinese TV stations endeavor to cultivate audience loyalty through providing a variety of the programs that are closely related to audiences’ demands. As and indispensable element of human life, “emotion” has entered into Chinese TV programs’ horizon since 1990’s. Nowadays, “emotion” recurs to different kinds of program formats and arouses a new round of TV viewing Competition. In the heat of emotional TV programs, JiangSu Broadcasting Corporation and CSM Media Research co-publish “China Emotional TV program Report 2007-2008” to review the developing courses as well as status quo of emotional TV programs in China, and to prospect the foreground and market potential of this kind of program.

Based on the definition and classification of emotional TV program, “China Emotional TV Program Report 2007-2008” will fundamentally introduce the production, trading, broadcasting and viewing of emotional talk show, documentary, TV events, short drama, and TV drama, respectively, and provide some case studies about outstanding emotional programs. The report will also analyze the advertising operation of emotional TV programs in detail. In the ending part, through rethinking of the status quo and limitations of China’s emotional TV program, the report will point out the orientation of innovation and future development of emotional TV program.

The report has a clear-cut structure, abundant contents, and faithful data in addition to the viewpoints of professionals, which brings a distinct and vivid view of developing status of emotional TV program .As the first market report adopting “emotion” as a standard to classify and analyze TV program, “China Emotional TV program Report 2007-2008” not only provides references to professionals and researchers, but also exploits a new direction of program analysis and research.
Contents:
Chapter 1: The Market Overview of China Emotional TV Program
Section 1: The Concept and Classification of Emotional TV Program
Section 2: The Historical Background and Process of China Emotional TV Program Development
Section 3: The Market Overview of China Emotional TV Program
1. The Production and Trade of Emotional TV Program
2. The Viewing Market of Emotional TV Program
3. The Advertising Market of Emotional TV Program
Section 4: The Framework of Report

Chapter 2: The Production, Broadcasting and Viewing of Emotional Talk Show
Section 1: The Production and Trade of Emotional Talk Show
Section 2: The Broadcasting and Viewing of Emotional Talk Show
The Broadcasting and Viewing of Emotional Talk Show in national market as well as 5 city markets (including Beijing, Shanghai, Guangzhou, Nanjing and Chengdu)
Section 3: Case Study of Emotional Talk Show
Case 1: the World
Case 2: Tell Your Story——A Date with Luyu
Chapter Summary

Chapter 3: The Production, Broadcasting and Viewing of Emotional Documentary
Section 1: The Production and Trade of Emotional Documentary
Section 2: The Broadcasting and Viewing of Emotional Documentary
The Broadcasting and Viewing of Emotional Documentary in national market as well as 5 city markets (including Beijing, Shanghai, Guangzhou, Nanjing and Chengdu)
Section 3: Case Study of Emotional Documentary
Case 1: Story
Case 2: the True Feelings of Life
Chapter Summary

Chapter 4: The Production, Broadcasting and Viewing of Emotional TV Events
Section 1: The Production and Trade of Emotional TV Events
Section 2: The Broadcasting and Viewing of Emotional TV Events
The Broadcasting and Viewing of Emotional TV Events in national market as well as 5 city markets (including Beijing, Shanghai, Guangzhou, Nanjing and Chengdu)
Section 3: Case Study of Emotional TV Events
Case 1: JUEDUICHANGXIANG(A talent show)
Case 2: Moving China
Chapter Summary

Chapter 5: The Production, Broadcasting and Viewing of Emotional Short Drama
Section 1: The Production and Trade of Emotional Short Drama
Section 2: The Broadcasting and Viewing of Emotional Short Drama
The Broadcasting and Viewing of Emotional Short Drama in national market as well as 5 city markets (including Beijing, Shanghai, Guangzhou, Nanjing and Chengdu)
Section 3: Case Study of Emotional Short Drama
Case 1:«Night Story of Chongqing»
Case 2:«Love Magic»
Chapter Summary

Chapter 6: The Production, Broadcasting and Viewing of Emotional TV Drama
Section 1: The Production and Trade of Emotional TV Drama
Section 2: The Broadcasting and Viewing of Emotional TV Drama
The Broadcasting and Viewing of Emotional TV Drama in national market as well as 5 city markets (including Beijing, Shanghai, Guangzhou, Nanjing and Chengdu)
Section 3: Case Study of Emotional TV Drama
Case 1: TV Drama«New Age of Marriage»
Case 2: TV Drama«Papa, Can You Hear Me Sing»
Chapter Summary

Chapter 7: The Market and Operation of Emotional TV Program Advertising
Section 1: The Market Overview of Emotional TV Program Advertising
Section 2: The Operation of Emotional TV Program Advertising
Chapter Summary

Chapter 8: The Rethinking and Prospect of China Emotional TV Program
Section 1: An Introspection of China Emotional TV Program
Section 2: The Future Development Tendency of China Emotional TV Program
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