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Viewing report
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China TV Shopping Report 2008-2009 (Chinese Version)
CSM Media Research, June 2008, Pages: 201
“China TV Shopping Report 2008-2009” is the sixth TV Industry Report provides comprehensive and in-depth analysis and research on the status quo of China TV shopping market.
Based on abundant TAM data of CSM, a customized survey of “audiences’ perceptions and attitudes towards TV shopping”, as well as plentiful document and field studies, “China TV Shopping Report 2008-2009” explicates the origin, history and industry framework of TV shopping, describes the broadcasting and viewing of TV shopping program in China, explains Chinese audiences’ perceptions and attitudes to TV shopping, conducts case studies among oversea and domestic TV shopping operators, and discuss the developing trends and strategies of TV shopping in the digital era.
The Report is supported by ample data and professional opinions. It would help investors and professionals who are interested in China TV shopping market to better understand this market and provide valuable guidance in their decision making.
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