Broadband Strategies And Potential: Cisco, Broadcom, And Qualcomm Market Shares and Forecasts, Worldwide, 2010 to 2016
Wintergreen Research, Inc, February 2010, Pages: 325
This new 2010 study on Broadband Strategies And Potential: Cisco, Broadcom, And Qualcomm Market Shares and Forecasts, Worldwide, 2010-2016, has 325 pages, 126 tables and figures.
Broadband market driving forces are articulated in part through the Internet on Ethernet networks and through wireless handsets. There are 4.7 billion wireless handset users. Cell phones have changed the world for ever, they are inexpensive, affordable to almost every person on earth. Broadband is bringing the Internet to cell phones.
Broadband brings a new world order, literally.
The three broadband leaders Cisco, Qualcomm and Broadcom illustrate the market strategies that work in this new world order. The ability to embrace broadband and make it work has been elusive to virtually every other company. Broadband market driving forces are a result of being able to provide services aggregation on the Internet. Performance, service capabilities, reliability, and efficiencies are being achieved in a compact form factor.
Cisco has seen very strong growth in the last quarter of 2009, exceeding its own optimistic expectations. Cisco saw very strong balanced growth perspective in almost all major geographic and market segment categories.
While most markets around the world are improved, Cisco was especially pleased with product booking growth in the U.S. in Q4 2009, up 17% y/y. Based on business momentum in prior economic recoveries, this recovery, from a capital spending perspective, is very strong and moving into the second phase.
Key market transitions are being made relative to virtualization and video networking productivity and growth in network loads. These markets are set to evolve even faster than anyone has thought. Cisco, Qualcomm and Broadcom are positioned to leverage broadband market growth. These market participants continue to be very aggressive in both internal innovation commitments, as well as partnership and acquisition strategies.
According to the publisher, “Worldwide broadband markets are poised to achieve significant growth as broadband finds new uses and leverages existing ones. Costs of broadband devices are expected to decrease rapidly in response to the continuing economies of scale. Market strategies of the leaders Cisco, Qualcomm, and Broadcom are compelling in their innovation and flexibility”
Broadband network customers choose a Cisco platform to build critical BSS network because Cisco has the ability to deliver a total solution. There is a clear strategic roadmap that has been proven. Cisco is positioned as a valuable broadband technology partner. This is a crucial factor that contributes to Cisco big wins in the field, including the China Telecom deal. China Telecom selected Cisco over the competition China Telecom is committed in optimizing its WAN infrastructure to support growing business demands.
Cisco broadband networks are efficient. The China Telecom project implementation started in October 2008 and was completed within 3 months. Cisco strategy centers on the increasing role of intelligent networks, collaboration and Web 2.0 technologies. The United States, Europe, China, India, and emerging countries are target markets. The network is the platform. Broadband depends on network resource management and realignment.
Cisco strategy is to expand its share of customer information technology spending. The focus is on core networking capabilities. It has a continuing effort to expand into product markets similar, related, or adjacent to those in which it is active.
Broadband markets are big. Ethernet routing and switching at $22.6 billion in 2009 is anticipated to reach$52.5 billion by 2016. 3G cellphone IC components markets at $26.8 billion in 2009 are anticipated to reach $52.7 billion by 2016. These forecasts for broadband segments indicate the growth that comes from worldwide market penetration of broadband.
Keywords: Cisco,Qualcomm,Broadcom, broadband, CDMA routers switches, telepresence, 3G phones,cellphones, Internet, IP TV, networking, strategy, CDMA opportunity,Ethernet strategy,
Broadband Growth Executive Summary ES
Broadband Market Driving Forces ES
Broadband Ethernet Routing Market Shares ES
Broadband Market Opportunity ES
CDMA Market Shares ES
Broadband 3G Cell Phone Market Forecasts ES
Broadband Strategies ES
Cisco Aims at the Market Transition in the Data Center ES
Cisco Competitive Landscape ES
Qualcomm ES
Broadcom ES
1. Broadband Growth Market Description and Market Dynamics
1.1 Broadband Communication
1.1.1 3G phones’ Expanded Memory
1.1.2 Apples AppStore Applications
1.1.3 Deployment Of 3G Networks
1.2 Wireless Backbone Capacity
1.2.1 Strict Net Neutrality Rules
1.2.2 US Federal Communications Commission: Reallocation Of More Spectrum
1.2.3 US FCC's Broadband Status Report
1.3 IT, Collaboration, And Networking Requirements
1.3.1 Enterprise
1.3.2 Service Providers
1.3.3 Commercial Business Markets
1.3.4 Consumer Markets
1.4 IPBased Networking
1.5 Broadband Market Transition
1.6 MultiService Provisioning Platform
1.6.1 Switching As A Network Topology
1.6.2 Broadband for Consumer Electronics
1.6.3 WiFi In Mobile Devices
1.6.4 Multimedia Center
1.6.5 Coexistence and Interference
1.7 Component Size and Cost
1.8 Broadband Industry Environment
1.8.1 Communications Integrated Circuit Evolution Brought By The Internet
1.8.2 Broadband Transmission Of Digital Information
1.9 Converged Networks
2. Broadband Growth Market Shares and Forecasts
2.1 Broadband Market Driving Forces
2.2 Broadband Ethernet Routing Market Shares
2.2.1 Cisco High End, Mid Range, and Low End Router Shipments
2.2.2 Broadband Ethernet Switching Market Shares
2.2.3 Cisco Broadband Advanced Technologies and Other Market Shares
2.3 Broadband Market Opportunity
2.3.1 Broadband Ethernet Routing and Switching Market Forecasts
2.3.1 Cisco Strategic Vision In Network Infrastructure
2.3.2 Cisco Aims at the Market Transition in the Data Center
2.3.3 Cisco Competitive Landscape
2.4 CDMA technologies
2.4.1 Qualcomm CDMA Technologies
2.4.2 Qualcomm Revenues
2.4.3 Transition to 3G CDMABased Networks
2.4.4 Qualcomm Research And Development
2.4.5 Broadband 3G Cell Phone Market Forecasts
2.5 Ethernet Switch Fabric Market Shares
2.5.1 Packet Fabrics Market Shares
2.6 Packet Fabric ASIC Proprietary Market Shares
2.6.1 Broadcom
2.6.2 AMCC
2.6.3 Broadcom Switching
2.6.4 Broadcom Dune Networks Leads Merchant Switch Fabric Market
2.6.5 Broadcom Dune Networks
2.6.6 Switch Fabric Market Forecasts
2.6.7 Data Center
2.6.8 Carrier and Service Provider
2.6.9 Enterprise
2.6.10 Home and Small Business
2.7 Enterprise Cloud Computing
2.7.1 Cisco in the Cloud
2.7.2 Cisco Aims at the Market Transition in the Data Center
2.7.3 Cisco Network Application Architectural Approach
2.7.4 Cisco Innovative Organizational Cross Functional Area Team Structure
2.8 Broadband Regional Segment Analysis
2.8.1 Cisco United States and Canada
2.8.2 Cisco European Markets
2.8.3 Cisco Emerging Markets
2.8.4 Cisco Asia Pacific
2.8.5 Cisco Japan
2.8.6 Qualcomm Regional Analysis
3. Broadband Product Description
3.1 Cisco
3.1.1 Cisco Strategy and Focus Areas
3.1.2 Cisco Nexus
3.1.3 Cisco ASR 1000 Series Aggregation Services Routers
3.1.4 Cisco ASR1002 Router Product Architecture
3.1.5 Cisco ASR 1000 Series Route Processor LAN Ports
3.1.6 Cisco Services for the Enterprise WAN Edge
3.1.7 Cisco ASR 1000 Series WAN Performance
3.1.8 Cisco Business Challenges: China
3.1.9 Cisco System Network Mission Critical
3.1.10 Cisco Broadband System Resilience And Up Time
3.1.11 Cisco Products and Services
3.1.12 Cisco Network Architectures Robust
3.1.13 Cisco Aims at the Market Transition in the Data Center
3.1.14 Cisco Competitive Landscape
3.1.15 Cisco Market Adjacencies
3.1.16 Cisco Network Application Architectural Approach
3.1.17 Cisco Innovative Organizational Cross Functional Area Team Structure
3.1.18 Cisco Routing Product Categories:
3.1.19 Cisco Switching Product Categories:
3.1.20 Cisco Application Networking Services Product Categories:
3.1.21 Cisco Home Networking Product Categories:
3.1.22 Cisco Security Product Categories:
3.1.23 Cisco Unified Communications Product Categories:
3.1.24 Cisco Video Systems Product Categories:
3.1.25 Cisco Wireless Technology Product Categories:
3.1.26 Cisco Other Product Categories:
3.1.27 Cisco Services:
3.2 Qualcomm
3.2.1 Qualcomm Segments
3.2.2 QCT Supplier of CDMABased Integrated Circuits
3.2.3 Qualcomm Core Baseband CDMA Modem Functionality Infrastructure Equipment
3.2.4 Qualcomm CDMA Technology Supports Design And Introduction Of CDMABased Products
3.2.5 Qualcomm Sees Strong Pace Consumer Demand For Advanced 3G devices
3.2.6 Qualcomm More Wireless Spectrum
3.2.7 Qualcomm Smartbook
3.3 Broadcom
3.3.1 Broadcom 24Port 10GbE and 4Port Multilayer Gigabit Ethernet Switch
3.3.2 Broadcom Switch Fabric BCM56720
3.3.3 Broadcom Switch Fabric BCM56720
3.3.4 Broadcom BCM56820 24Port 10GbE and 4Port Multilayer Gigabit Ethernet Switch 24Port 10GbE and 4Port Multilayer Gigabit Ethernet Switch
3.3.5 Broadcom Ethernet Switch Fabrics
3.3.6 Broadcom BCM88130 High Performance Switch Fabric
3.3.7 Broadcom 4Port 10GbE/HiGig+™ Multilayer Switch
3.3.8 BroadcomBCM56511 Integrates Sophisticated Advanced L3 switching
3.3.9 BroadcomContentAware Classification
3.3.10 BroadcomBCM56511 BuiltIn Security Functions
3.3.11 Broadcom BCM56511 Integrates Sophisticated Metering, Statistics, And Traffic Management
3.3.12 Broadcom / Dune Networks
3.3.13 Broadcom / Dune
3.3.14 Broadcom Diverse Portfolio Of Products
3.3.15 Broadcom Metropolitan and Wide Area Networking
4. Broadband Strategy, Technology, And Industry Specific Applications
4.1 Broadcom Nano Level CMOS Integrated Circuits
4.2 Upgrading the HD Video Experience with a MoCABased Home Network
4.2.1 Evolution Of Home Networks
4.3 Multimedia over Coax Alliance (MoCA)
4.4 Ethernet Cost Attractiveness
4.5 Qualcomm FLO TV
4.6 Cisco Collaborative Network Architectures
4.7 Wireless Devices Safety Risks
4.8 CTIA Wireless Industry Group Issues
4.8.1 Spectrum Challenges Addressed
5. Broadband Growth Company Profiles
5.1 Broadcom
5.1.1 Broadcom Semiconductor Technology Innovation
5.1.2 Broadcom Intellectual Property (IP)
5.1.3 Broadcom Revenue
5.1.4 Broadcom Regional Product Revenue
5.1.5 Broadcom Revenue
5.1.6 Broadcom Broadband Modems and Residential Gateways
5.1.7 Broadcom Customers
5.1.8 Broadcom Digital Cable, Direct Broadcast Satellite and IP SetTop Boxes
5.1.9 Broadcom Silicon Platform For HighEnd Interactive SetTop Boxes, Supporting The Simultaneous Viewing Of Television Programming With Internet Content
5.1.10 Broadcom DBS Broadcast Solutions
5.1.11 Broadcom Broadband Satellite Market
5.1.12 Broadcom IP SetTop Box Solutions
5.1.13 Broadcom Digital Television
5.1.14 Broadcom DTV Business Of Advanced Micro Devices
5.1.15 Broadcom High Definition Bluray Disc Players
5.1.16 Broadcom Local Area Networking
5.1.17 Broadcom Broadband Processors
5.1.18 Broadcom / Dune Networks
5.1.19 Dune Switch Fabric Chipsets
5.2 Cisco
5.2.1 Cisco Revenue
5.2.2 Cisco Revenue
5.2.3 Cisco Net sales Regional Analysis:
5.2.4 Cisco United States and Canada Revenue
5.2.5 Cisco European Markets Revenue
5.2.6 Cisco Emerging Markets Revenue
5.2.7 Cisco Asia Pacific Revenue
5.2.8 Cisco Japanese Revenue
5.2.9 Cisco Routers Revenue
5.2.10 Cisco Switches Revenue
5.2.11 Cisco Advanced Technologies Revenue
5.2.12 Cisco Other Product Revenue
5.2.13 Cisco Net Service Revenue
5.3 Qualcomm
5.3.1 Qualcomm Revenues
5.3.2 Qualcomm First Quarter Fiscal 2010 Revenue
5.3.3 Qualcomm Samsung Renewal
5.3.4 Nokia And Samsung Large Qualcomm Customers
5.3.5 Qualcomm Discussion
5.3.6 GlobalFoundries And Qualcomm
5.4 GlobalFoundries
LIST OF TABLES & FIGURES:
Table ES1 ES
Broadband Market Driving Forces
Table ES1 (Continued) ES
Broadband Market Driving Forces
Table ES1 (Continued) ES
Broadband Market Driving Forces
Figure ES2 ES
Router Market Shares, Worldwide, Dollars, 2009
Figure ES3 ES
Broadband Market Transitions and Opportunities
Figure ES4 ES
Ethernet Routing and Switching Market Forecasts, Dollars, Worldwide, 20102016
Figure ES5 ES
CDMA 3G Cell Phone IC Components Shipments Market Shares, Worldwide, Dollars, 2009
Table ES6 ES
3G Cellphone IC Components Market Forecasts, Dollars, Worldwide, 2010-2016
Table 11
DataIntensive Computing And Communications Applications and Platforms
Table 12
DataIntensive Computing And Communications Devices
Table 21
Broadband Market Driving Forces
Table 21 (Continued)
Broadband Market Driving Forces
Table 21 (Continued)
Broadband Market Driving Forces
Figure 22
Router Market Shares, Worldwide, Dollars, 2009
Figure 23
Cisco High End, Mid Range, and Low End Router Shipments, Worldwide, Market Quarterly Shipments, Dollars, Worldwide, 2009
Figure 24
Cisco High End, Mid Range, and Low End Switch Shipments, Worldwide, Market Quarterly Shipments, Dollars, 2009
Table 25
Cisco Video, Security, Technology, and Other Shipments, Worldwide, Market Segments, Dollars, 2009
Figure 26
Broadband Market Transitions and Opportunities
Figure 27
Cisco Routing and Switching Leadership
Figure 28
Ethernet Routing and Switching Market Forecasts, Dollars, Worldwide, 2010-2016
Figure 29
Ethernet Routing and Switching Market Forecasts, Dollars, Worldwide, 2010-2016
Figure 210
Ethernet Routing Market Forecasts, Dollars, Worldwide, 2010-2016
Figure 211
Ethernet Routing Market Forecasts, Units, Worldwide, 2010-2016
Figure 212
Ethernet Switching Market Forecasts, Dollars, Worldwide, 2010-2016
Figure 213
Ethernet Switching Market Forecasts, Ports, Worldwide,2010-2016
Figure 214
CDMA 3G Cell Phone IC Components Shipments Market Shares, Worldwide, Dollars, 2009
Figure 215
Regional CDMABased Device Shipments
Table 216
3G Cellphone IC Components Market Forecasts, Dollars, Worldwide, 2010-2016
Table 217
3G Cellphone IC Components Market Forecasts, Dollars, Worldwide, 2010-2016
Figure 218
3G Cellphone IC Licenses, # Units in Millions Market Forecasts, Worldwide, 2010-2016
Figure 219
Installed Base 3G Handsets Market Forecasts, Worldwide, Dollars, 2010-2016
Figure 220
Number of Cell Phone Users Market Forecasts, Worldwide, Dollars, 2010-2016
Figure 221
3G Phone % Penetration Cell Phones Segment Market Forecasts, Worldwide, 2010-2016
Figure 222
% 3G Phone Units Replaced Per Year, Worldwide, Market Forecasts 2010-2016
Figure 223
# 3G Phone New Units Market Forecasts, Worldwide, 2010-2016
Figure 224
# 3G Phones Replaced per Year, Market Forecasts, Units, Worldwide, 2010-2016
Figure 225
# 3G Phones Replaced per Year, Market Forecasts, Units, Worldwide, 2010-2016
Figure 226
Average Price 3G Phones per Year, Market Forecasts, Worldwide, 2010-2016
Figure 227
Ethernet Switch Fabric IC Shipments Market Shares, Worldwide, Dollars, First Three Quarters 2009
Table 228
Ethernet Switch Fabric IC Shipments Market Shares, Worldwide, Dollars, First Three Quarters 2009
Table 229
Packet Switch Fabric IC Shipments Market Shares, Worldwide, Dollars, First Three Quarters 2009
Table 230
Packet Switch Fabric IC Shipments
Market Shares, Worldwide, Dollars, First Three Quarters 2009
Figure 231
Switch Fabric Market Forecasts, Worldwide, Dollars, 2009-2015
Table 232
Switch Fabric Market Forecasts, Worldwide, Dollars,
20092015
Figure 233
Cisco Market Adjacencies
Table 234
Cisco Net Product Sales by Theater
Figure 235
Cisco Quarter 2 Fiscal Year 2010 Revenue By Geography
Figure 236
Cisco Regional Market Segments, Dollars, 2009
Table 237
Cisco Regional Market Segments, Dollars, 2009
Figure 238
Regional CDMABased Device Shipments
Figure 31
Cisco Nexus 7000 Series Switches
Table 32
Cisco ASR 1000 Series Aggregation Services Routers
Table 33
Cisco ASR 1000 Series Route Processor Embedded Features
Table 33 (Continued)
Cisco ASR 1000 Series Route Processor Embedded Features
Figure 34
Cisco ASR1000 Series Route Processor 2 (RP2)
Table 35
Cisco ASR1000 Series Route Processor Features
Table 35 (Continued)
Cisco ASR1000 Series Route Processor Features
Table 36
Cisco IOS XE Software Functions
Table 36 (Continued)
Cisco IOS XE Software Functions
Table 36 (Continued)
Cisco IOS XE Software Functions
Table 37
China Telecom Billing Support System (BSS)
Figure 38
Cisco Enterprise Routing and Switching Portfolio
Figure 39
Cisco Service Provider Routing and Switching Portfolio
Figure 310
Cisco Emerging Technologies Portfolio
Figure 311
Cisco Consumer Portfolio
Figure 312
Cisco Services Delivery Capabilities
Figure 313
Cisco Telepresence
Table 314
Cisco Market Adjacencies Related To Core Routing And Switching
Table 315
Qualcomm Segments
Table 315 (Continued)
Qualcomm Segments
Table 315 (Continued)
Qualcomm Segments
Table 316
Qualcomm Demand Factors For Advanced 3G Wireless Devices
Table 317
Qualcomm Evolution of CDMA Functions
Figure 318
Qualcomm Smartbook Netbook
Figure 319
Qualcomm Lenovo Smartbook Netbook
Figure 320
Broadcom Switch Fabric Architecture for ACTA, Access, and Embedded Applications
Figure 321
Broadcom Switch Fabric BCM56720 Features
Figure 322
Broadcom Switch Fabric BCM56720 Functions
Table 323
Broadcom Switch Fabric BCM56720 Benefits
Table 324
Broadcom Switch Fabric BCM56720 Benefits
Figure 325
Broadcom Multiport, Multi Layer Ethernet Switching
Figure 326
Broadcom Enterprise Data Center Fixed Stackable Applications
Figure 327
Broadcom Access, ATCA, and Embedded Applications
Table 328
Broadcom Multiport Multilayer Ethernet Switching Functions
Table 329
Multiport Multilayer Ethernet Switching ContentAware™
Engine Functions
Table 330
Broadcom Switch Fabric BCM56720 Tunnel Support
Table 331
Broadcom Switch Fabric BCM56720 Service Aware Flow Control
Figure 332
Broadcom Multiport Multilayer Ethernet Switching Fabric
Table 333
Broadcom Ethernet Switch Fabrics
Table 334
Broadcom Switch Fabrics
Table 335
Broadcom BCM88130 System High Performance Packet Switch Fabric Functions
Table 335 (Continued)
Broadcom BCM88130 System High Performance Packet Switch Fabric Functions
Table 336
Broadcom Switch Fabric Engines Provide LineCard FutureProofing
Table 337
Streaming Multicast/Broadcast Services for IPTV Efficient Multicast Capabilities
Table 338
Broadcom SBX fabric Applicable To The NextGeneration Carrier
Table 339
Broadcom BCM88130 Systems Operating Characteristics
Figure 340
Broadcom BCM 130 System Fabric Diagram
Figure 341
Broadcom BCM 130 System Line Cards and Fabric Cards
Table 342
Broadcom FourPort 10GbE/HiGig+ Multilayer Switch Features
Table 343
Broadcom FourPort 10GbE/HiGig+ Multilayer Switch Functions
Table 344
Broadcom Switch Fabric Enterprise Features
Table 345
Broadcom Switch Fabric Enterprise Applications
Figure 41
Network Service Platforms
Figure 42
Data Flow Through One Line Card to the System Switch Fabric Card
Figure 43
10G Backplane with Switch Fabric
Figure 44
Backplane Interface on Line Card
Figure 45
Backplane Interface on Switch Fabric Card
Table 46
Switch Fabric Technology Foundations:
Figure 47
Cisco Collaborative Network Architectures
Figure 51
Broadcom
Figure 52
Broadcom Vertical Integration
Figure 53
Broadcom Global Presence
Figure 54
Broadcom Target Markets
Figure 55
Broadcom Diversified Revenue Distribution
Figure 56
Broadcom COmmunications Overview
Figure 57
Broadcom Customer Base of Industry Leaders
Figure 58
Broadcom Enterprise Networking Overview
Figure 59
Broadcom Mobile Platforms Overview
Figure 510
Broadcom Wireless Connectivity Overview
Table 511
Cisco Target Markets
Figure 512
Cisco Focus
Figure 513
Cisco Strategy and Execution
Figure 514
Cisco Enterprise, Commercial, and Small Business Opportunity
Figure 515
Cisco IT Strategic Partner Positioning
Table 516
Cisco Advanced Technologies Sales Decreases
Table 517
Cisco Advanced Technologies Sales Decrease Products Impacted
Figure 518
Qualcomm Revenues
Table 519
Qualcomm Business Segment Highlights
Table 519 (Continued)
Qualcomm Business Segment Highlights
Table 520
Qualcomm Business Initiatives
Figure 521
Qualcomm MSM RISC Chipset Shipments
Figure 522
CDMA Based Device Shipments
Figure 523
Qualcomm CDMA Based Device Regional Shipments
Figure 524
Qualcomm CDMA Based Device Shipment Average Sales Price ASP
Table 525
Qualcomm Unique Patent Position
Table 526
Qualcomm Strategic Initiatives
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