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Service Station Retailing in Italy
Datamonitor, Feb 2010, Pages: 7
Based on essential market data and insight into the country's leading fuel retailers, this brief provides you with an up-to-date picture of the service station retailing market. In addition to outlining site numbers, fuel sales, competitor shares, c-store, car wash and automatic network data, it also details retailers' fuels, c-store, car wash and card product offerings.
Scope
- Data and analysis based on an annual programme of research with national service station retailers and delivered in a useable presentation format.
- A country synopsis followed by a market examination of fuel demand and value, total service stations and vehicle numbers for 5 years to January 2009.
- A review of the competitive landscape including fuel sales by service station brand, motorway and unmanned formats and shop and car wash information.
- Insight into the main competitors' propositions for fuels, c-store, food service, cards and car wash as well as ownership and network expansion plans.
Highlights of this title
Rising pump prices and slowing car parc growth have contributed to a 5.3% decline in fuel consumption over 2004-2008 in Italy. Steep price rises for both diesel and petrol led to a 11% increase in the value of fuel sales. Italy's service station network has contracted since 2007 due to divestments by fuel retailers such as Esso and Tamoil.
The top five players account for three quarters of service station fuel sales. Agip alone accounts for 30% of total fuel volumes and has the largest service station network. Esso and Q8 are other big players, together contributing over 25% to total fuel volumes. Only 2% service stations are located on motorways and less than 1% sites are unmanned.
One in four service stations feature a shop, many of which have a high focus on food service. Agip, which has the largest shop network, offers hot food and coffee. Fuel retailers use promotional campaigns to attract customers such as the 'You and Agip' campaign and Tamoil's 'Magnificent 70' offer.
Key reasons to purchase this title
- Develop new marketing ideas for your service station shop, car wash and card propositions by examining the activities of other players across Europe.
- Access a clear overview of the competitive position and operations of key fuel retailers. This is particularly useful for suppliers to the sector.
- Assess how the competitive position of the country's service station brands is evolving and identify new emerging players.
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