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Service Station Retailing in Spain
Datamonitor, Feb 2010, Pages: 7
Based on essential market data and insight into the country's leading fuel retailers, this brief provides you with an up-to-date picture of the service station retailing market. In addition to outlining site numbers, fuel sales, competitor shares, c-store, car wash and automatic network data, it also details retailers' fuels, c-store, car wash and card product offerings.
Scope
- Data and analysis based on an annual programme of research with national service station retailers and delivered in a useable presentation format.
- A country synopsis followed by a market examination of fuel demand and value, total service stations and vehicle numbers for 5 years to January 2009.
- A review of the competitive landscape including fuel sales by service station brand, motorway and unmanned formats and shop and car wash information.
- Insight into the main competitors' propositions for fuels, c-store, food service, cards and car wash as well as ownership and network expansion plans.
Highlights of this title
Despite a fall in consumption of both petrol and diesel, fuel sales value increased by 7% in 2008 on the back of high pump prices. Service station network expanded through 2008 and 2009 and Repsol continues to be the largest player. With over 70% of fuel sales deriving from the top three players, Spain is a concentrated market.
Over 40% of Spain's fuel volume is sold through Repsol branded stations. Cepsa and BP are the other significant players, accounting for almost 30% of the total fuel sold. Galp's acquisitions of Exxon Mobil and Agip will push it into fourth place in terms of market share. All major players, except BP, operate sites on the motorway.
Three quarters of Spain's service stations have a shop. Repsol has a 30% share of the shop on site network and provides facilities for customers to cook and eat their own food. Repsol and Galp also provide TV and Wi-Fi facilities. Cepsa offers a complete shop offering through its DEPASO brand. Half of all fuel stations have car wash facilities.
Key reasons to purchase this title
- Develop new marketing ideas for your service station shop, car wash and card propositions by examining the activities of other players across Europe.
- Access a clear overview of the competitive position and operations of key fuel retailers. This is particularly useful for suppliers to the sector.
- Assess how the competitive position of the country's service station brands is evolving and identify new emerging players.
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