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Service Station Retailing in Switzerland
Datamonitor, Jan 2010, Pages: 7
Based on market data and insight into the country's leading fuel retailers, this brief provides you with an up-to-date picture of the service station retailing market. In addition to outlining site numbers, fuel sales, competitor shares, c-store, car wash and automatic network data, it also details retailers' fuels, c-store, car wash and card product offerings.
Scope
- Data and analysis based on an annual programme of research with national service station retailers and delivered in a useable presentation format.
- A country synopsis followed by a market examination of fuel demand and value, total service stations and vehicle numbers for 5 years to January 2009.
- A review of the competitive landscape including fuel sales by service station brand, motorway and unmanned formats and shop and car wash information.
- Insight into the main competitors' propositions for fuels, c-store, food service, cards and car wash as well as ownership and network expansion plans.
Highlights of this title
Total fuel sales through service stations grew by 2% between 2007 and 2008. This increase can be attributed to an increase in diesel consumption of 10% over the same period, due to the increasing number of registered diesel vehicles in Switzerland. Growth in the number of service stations meant that, despite this, sales per station actually fell.
The service station fuel retailing market in Switzerland is relatively concentrated, with over 60% of fuel sold by five fuel retail brands. BP branded sites account for the largest fuel market share at 14%, while Avia has the largest branded network, with 713 sites. As of 1st January 2009, there were over 3,600 service stations in Switzerland.
At 56%, Switzerland has one of the highest penetration of unmanned sites in Europe. Consequently, only 36% of sites feature a shop and 15% have a car wash. Two supermarket players, COOP and Migros (Migrol), have a developed shop offer and also command a strong market share of 13% and 12% respectively.
Key reasons to purchase this title
- Develop new marketing ideas for your service station shop, car wash and card propositions by examining the activities of other players across Europe.
- Access a clear overview of the competitive position and operations of key fuel retailers. This is particularly useful for suppliers to the sector.
- Assess how the competitive position of the country's service station brands is evolving and identify new emerging players.
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