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Car Buying in the United States 2011
Mintel, Jan 2011, Pages: 96
This report explores the automotive retail market in the U.S. It provides insight into the external market and internal/industry factors affecting new vehicle sales, consumption and dealership trends—and what they mean for future sales, promotional campaigns, and industry innovations within dealership groups.
Specific questions that are answered in this report include, but are not limited to, the following:
- Are consumers buying vehicles in a recession and if so, what kind of vehicles are they buying?
- How are consumers researching their new vehicle purchase and which is more important: being on the showroom floor to test the vehicle or researching outside the showroom, either online or through traditional media?
- If consumers are not buying now, when are they expected to buy? Who will be buying?
- How are car purchasing decisions influenced by friends or family or co-workers?
- Does ‘buying American’ matter to car buyers anymore and if so, to which consumers?
- Where are consumers purchasing new vehicles—group dealerships or online or corner lots?
- What matters to consumers most when purchasing new? Is the showroom environment more or less important than finance deals or promotions?
- How many new vehicle dealerships exist currently and where are they?
- What is the median spend consumers are making on a new vehicle?
- How have new vehicle sales fared during the recession and how are those trends impacting future sales?
- How much of a factor is online retailing for new vehicle sales? What online platforms are or are not working?
- What recessionary factors are impacting car buying and how?
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