The state of the economy has a strong bearing on the level and direction of lending growth. The demand for loans is directly related to consumer demand, which itself is related to wages, employment and economic growth. Hence in order to accurately evaluate the state and prospects of the consumer lending market a firm grasp of the state of the economy is essential.
This report seeks to assess the personal lending market over the last few years and to forecast the market to 2013 in light of economic and market conditions.
