During October 2009 RFI has produced a series of reports which focus on Generation Y and their characteristics throughout different areas of retail banking. This report examines the behaviours of Gen Y in the credit card arena, using the results from a survey of 2,000 respondents conducted by RFI during July 2009. This report examines the market penetration of cards among Gen Y customers, attitudes towards different types of credit cards, attitudes towards repayment and spending, switching cards and why particular credit cards are chosen.
