This report explores the development of the Australian scheme debit card market and speculates on how the increased penetration of debit cards over the past few years has affected the EFTPOS and credit card markets. This involves analysis and quantifying changes in consumer perceptions from surveys conducted, as well as a breakdown of purchase patterns using credit, scheme debit and EFTPOS cards.
More specifically, this report looks at penetration of debit cards versus EFTPOS cards, awareness of the distinction between scheme debit and EFTPOS cards, and the likelihood that consumers would be motivated to switch transaction account providers in order to ‘upgrade’ to a debit card.
