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More Effort Needed to Develop Application Stores in China Product Image

More Effort Needed to Develop Application Stores in China

  • Published: January 2010
  • Region: China
  • 31 Pages
  • In-Stat/MDR

This report provides an overview of the application store market, its value chain, business models, and key drivers and barriers. Through analysis of the value chain, it also describes the principal types of application store and discusses important market issues.

The App Store model has generated a new industry and created a new business model that allows third-party developers to share revenue with platform providers. The success of an application store depends on many factors, including platform development and management capability, payment system and payment method, licensing, and application localization. For non-local providers operating in China, such as Apple, Nokia, and Google, licensing and application localization are the most crucial issues. As both a local provider and a mobile carrier, China Mobile has formidable competitive advantages over other providers.

Overall, the application store market is in a state of rapid development and faces many challenges, especially in China. The booming smartphone market and huge promotional efforts by mobile carriers are driving the market, but licensing, application localization, and smartphone and application fees remain barriers to be overcome.

Executive Summary
Definitions and Introduction
Overview
- What Generated the Application Store?
- Dynamics in China’s Application Store Market
Application Store Value Chain in China
-- Handset Vendors as Application Providers
-- OS Vendors as Platform Providers
-- Mobile Carriers as Platform Providers
- China Mobile’s Mobile Market
- China Telecom’s AppMarket
- China Unicom’s Wo-Store
-- Summary
Business Model Analysis
Drivers and Barriers
-- Drivers
- Booming Smartphone Market
- Huge Efforts from Mobile Carriers and Other Providers
- Abundant Third-Party Developers and Rich Applications
-- Barriers
- License Barriers for Non-Local Providers
- Application Localization
- Smartphone and Application Fees
Forecast for China’s Application Store Market
Conclusion
Methodology

List of Tables
Table 1. Monternet and Mobile Market Comparison
Table 2. Comparison of Six Application Stores in China
Table 3. China’s Mobile Subscribers Forecast, 2009–2013 (in Millions)
Table 4. China’s App Stores Subscribers Forecast, 2009–2013 (in Millions)
Table 5. China’s App Stores Annual Downloads Forecast, 2009–2013 (in Millions)
Table 6. China’s App Stores Revenue Forecast, 2009–2013 (US$ in Millions)
Table 7. Application Store Comparison, by Suitability for Chinese Market

List of Figures
Figure 1. Development History of the Application Store
Figure 2. Application Store Value Chain
Figure 3. Number of Applications Offered as of October 2009, by Vendor
Figure 4. Application Statistics for Apple’s App Store
Figure 5. Handsets Based on Android by Huawei and HTC
Figure 6. China Mobile’s “Mobile Market”
Figure 7. China Mobile’s Ophone by Lenovo
Figure 8. China Telecom’s AppMarket
Figure 9. Shanghai Unicom’s Wo-Store
Figure 10. Application Store Business Model
Figure 11. China’s Smartphone Market Shipment Forecasts, 2009–2013 (in Millions)

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