Computer Hardware Market Report 2010
Key Note Publications Ltd, January 2010, Pages: 129
The UK computer hardware market was worth £12.81bn at end-user prices in 2008, a rise of 4.2% over 2007 and its highest level of output since 2000. However, the effects of the recession in 2009 led to a fall of 8.2% in sales to £11.77bn.
Personal computers (PCs) and servers in particular averaged a higher annual growth over the period between 2005 and 2008, whereas peripherals and add-ons declined in total value sales. The economic downturn in 2009 nullified the gains made since 2005 in the total computer hardware sector, leading to a negative growth of 3.3% over the period.
Computer hardware, as defined in this Market Report, comprises PCs, servers and peripherals/add-ons. The better performance of PCs over the period, particularly in the consumer market, is attributed to sales of portables and particularly netbooks in the past year. Mobile computing is continuing to drive netbook sales. Desktop computers are in decline with more portables now being sold than desktops.
The success of server sales prior to the recession was based on the broad attraction of cheaper, more powerful and flexible blade servers, which have made strong inroads into small- and medium-sized enterprises (SMEs). In 2009, however, the market for servers collapsed as enterprise customers slashed IT budgets to reduce costs.
Peripherals/add-ons include printers, networking equipment and storage devices. Multi-functional devices (MFDs) continue to be a prime seller in consumer markets, replacing printer sales, but the overall sector, together with monitors, has been in decline since 2005. Sales of networking equipment were moderate up to the recession, while other IT equipment experienced growth over the period.
Prices have fallen significantly across the board for computer hardware and manufacturers were under pressure to maintain margins in the face of declining sales in 2009. Some mergers among global suppliers have helped to shore up ailing businesses and prepare the merged companies for growth in key sectors.
Business customers appear to have taken a considered approach to IT capital expenditure in the latter part of 2009 and computer hardware manufacturers were confident the industry had turned the corner on the recession. They are expecting a rebound in sales in 2010 and full recovery by 2011 with positive prospects for growth to 2014.
Executive Summary
1. Market Definition
REPORT COVERAGE
MARKET SECTORS
Data Processing Equipment
PCs
Servers
Peripherals/Add-Ons
MARKET TRENDS
Recession
Netbooks
Power and Efficiency
ECONOMIC TRENDS
Gross Domestic Product
Table 1.1: UK Gross Domestic Product at Current
and Annual Chain-Linked Prices (£m), 2004-2008
Inflation
Table 1.2: UK Rate of Inflation (%), 2004-2008
Unemployment
Table 1.3: Actual Number of Unemployed Persons in the UK (million), 2004-2008
Population
Table 1.4: UK Resident Population Estimates by Sex (000), Mid-Years 2004-2008
Household Disposable Income
Table 1.5: UK Household Disposable Income Per Capita (£), 2004-2008
MARKET POSITION
The UK
Table 1.6: Computer Hardware’s Share of UK Expenditure on Information
and Communication Technology (%), 2005-2009
Overseas
Table 1.7: The UK’s Share of the Global Market for Computer Hardware
by Value (%), 2004-2008
2. Market Size
THE TOTAL MARKET
Table 2.1: The UK Market for Computer Hardware by Sector
by Value at End-User Prices (£m), 2005-2009
Figure 2.1: The UK Market for Computer Hardware by Sector
by Value at End-User Prices (£m), 2005-2009
BY MARKET SECTOR
PCs
Table 2.2: The UK Market for PCs by Sector by Value
at End-User Prices (£m and %), 2005-2009
Market Shares
Table 2.3: The UK Market for PCs by Volume (%), 2009
Servers
Table 2.4: The UK Market for Servers by Value at End-User Prices (£m and %), 2005-2009
Market Shares
Peripherals/Add-ons
Table 2.5: The UK Market for Peripherals/Add-Ons by Sector
by Value at End-User Prices (£m and %), 2005-2009
Market Shares
OVERSEAS TRADE
General Overview
Table 2.6: The Apparent UK Market for Computers and Other data processing
Equipment by Value (£m), 2004-2008
Main Trade Partners
Table 2.7: The UK’s Main Trade Partners of Computer Hardware by Value (£m and %),
2008 and 2009
Imports
Table 2.8: UK Imports of Computer Hardware by Source
by Value (£m and %), 2008 and 2009
Exports
Table 2.9: UK Exports of Computer Hardware† by Destination
by Value (£m and %), 2008 and 2009‡
3. Industry Background
RECENT HISTORY
NUMBER OF COMPANIES
Table 3.1: Number of UK VAT- and/or PAYE-Based Enterprises Engaged
in the Manufacture of Computers and Peripheral Equipment by
Turnover Sizeband (£000, number and %), 2009
Table 3.2: Number of UK VAT- and/or PAYE-Based Enterprises Engaged in
the Manufacture of Computers and Peripheral Equipment
by Age of Business (years, number and %), 2009
EMPLOYMENT
Table 3.3: Number of UK VAT- and/or PAYE-Based Local Units Engaged
in the Manufacture of Computers and Peripheral Equipment
by Employee Sizeband
(units, number and %), 2009
Table 3.4: Number of Employees Engaged in the Manufacture of Office Machinery
and Computers in the UK, March 2005-2009
Table 3.5: Number of Employees Engaged in the Manufacture of Office Machinery
and Computers in the UK by Sex and Type of Contract (number and %),
March 2008 and 2009
REGIONAL VARIATIONS IN THE MARKETPLACE
Table 3.6: Number of UK VAT- and/or PAYE-Based Local Units Engaged in the Manufacture
of Computers and Peripheral Equipment by Government Office Region
(area, number and %) 2009
DISTRIBUTION
Retailers
Channel Sales
HOW ROBUST IS THE MARKET?
LEGISLATION
Waste Electrical and Electronic Equipment (WEEE) Directive
Restriction of the Use of Certain Hazardous Substances in
Electrical and Electronic Equipment (RoHS) Regulations
KEY TRADE ASSOCIATIONS
British Computer Society
DIGITALEUROPE
Intellect
National Computing Centre
Professional Computer Association
Society of Information Technology Management
4. Competitor Analysis
THE MARKETPLACE
MARKET LEADERS
3Com UK Holdings Ltd
Acer UK Ltd
Apple
Canon Europe Ltd
Cisco Systems Ltd
Dell Corporation Ltd
EMC Computer Systems (UK) Ltd
Epson (UK) Ltd
Fujitsu (FTS) Ltd
Hewlett-Packard Ltd
IBM United Kingdom Ltd
Lenovo Technology (UK) Ltd
Sony UK Ltd
Sun Microsystems Ltd
Toshiba Information Systems (UK) Ltd
Other Companies
OUTSIDE SUPPLIERS
MARKETING ACTIVITY
Main Media Advertising Expenditure
Table 4.1: Main Media Advertising Expenditure
on Computer Hardware by Brand (£000 and %),
Year Ending September 2009
Table 4.2: Main Media Advertising Expenditure on Computer Hardware
by Principal Type of Product (£000 and %), Year Ending June 2009
Internet Advertising
Exhibitions and Trade Shows
Main Exhibitions
Other Exhibitions
5. Strengths, Weaknesses, Opportunities and Threats
STRENGTHS
WEAKNESSES
OPPORTUNITIES
THREATS
6. Buying Behaviour
INTRODUCTION
THE BUSINESS MARKET
Financial Services Industry
The Public Sector
Retail Industry
Communications
THE CONSUMER MARKET
Ownership of Computers
Table 6.1: Household Ownership of Computers by Sex, Age, Social Grade
and Region (% of adults), 2009
Ownership of Computer Peripherals
Table 6.2: Household Ownership of Computer Peripherals/Hardware
(% of adults), 2009
Uses for Computers
Table 6.3: Uses for the Household Computer (% of adults), 2009
Table 6.4: Time Spent on Computers at Home in Hours Per Week (% of adults), 2009
Purchasing of Computer Hardware
Table 6.5: Time of Last Household Computer Purchase (% of adults), 2009
Table 6.6: Sum Spent On Personal Computer Hardware
in the Last 12 Months (% of adults), 2009
Factors Influencing the Choice of a Computer
Table 6.7: The Most Important Factors Influencing the Choice
of a Household Computer (% of adults), 2008
7. Current Issues
MERGERS
TECHNOLOGY
8. The Global Market
OVERVIEW
Table 8.1: Estimated Global Ranking of Computer
Hardware Suppliers, 2009
9. Forecasts
INTRODUCTION
The Economy
Gross Domestic Product
Table 9.1: Forecast UK Growth in Gross Domestic Product
in Real Terms (%), 2009-2013
Inflation
Table 9.2: Forecast UK Rate of Inflation (%), 2009-2013
Unemployment
Table 9.3: Forecast Actual Number of Unemployed Persons in the UK (million), 2009-2013
Population
Table 9.4: Forecast UK Resident Population by Sex (000), Mid-Years 2009-2013
FORECASTS 2010 TO 2014
Table 9.5: The Forecast UK Market for Computer Hardware
by Sector by Value at End-User Prices (£m), 2010-2014
Table 9.6: Forecast Growth in the UK Market for Computer Hardware
by Sector by Value (%), 2010-2014
MARKET GROWTH
Figure 9.1: Total Growth in the UK Market for Computer Hardware by Sector
by Value (%), 2005-2014
FUTURE TRENDS
Miniaturisation and Mobility
Virtualisation
Cloud Computing
10. Company Profiles
3COM UK HOLDINGS LTD
Acer UK Ltd
Cisco Systems Ltd
Dell Corporation Ltd
EMC Computer Systems (UK) Ltd
Epson (UK) Ltd
Fujitsu (FTS) Ltd
Hewlett-Packard Ltd
IBM United Kingdom Ltd
Lenovo Technology (UK) Ltd
Lexmark International Ltd
Sun Microsystems Ltd
11. Further Sources
Associations
General Sources
Government Sources
Other Sources
Sources
Understanding TGI Data
Number, Profile, Penetration
Social Grade
Standard Region
- 3COM UK HOLDINGS LTD
- Acer UK Ltd
- Cisco Systems Ltd
- Dell Corporation Ltd
- EMC Computer Systems (UK) Ltd
- Epson (UK) Ltd
- Fujitsu (FTS) Ltd
- Hewlett-Packard Ltd
- IBM United Kingdom Ltd
- Lenovo Technology (UK) Ltd
- Lexmark International Ltd
- Sun Microsystems Ltd
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