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Computer Hardware Market Report 2010
Key Note Publications Ltd, Jan 2010, Pages: 129
The UK computer hardware market was worth £12.81bn at end-user prices in 2008, a rise of 4.2% over 2007 and its highest level of output since 2000. However, the effects of the recession in 2009 led to a fall of 8.2% in sales to £11.77bn.
Personal computers (PCs) and servers in particular averaged a higher annual growth over the period between 2005 and 2008, whereas peripherals and add-ons declined in total value sales. The economic downturn in 2009 nullified the gains made since 2005 in the total computer hardware sector, leading to a negative growth of 3.3% over the period.
Computer hardware, as defined in this Market Report, comprises PCs, servers and peripherals/add-ons. The better performance of PCs over the period, particularly in the consumer market, is attributed to sales of portables and particularly netbooks in the past year. Mobile computing is continuing to drive netbook sales. Desktop computers are in decline with more portables now being sold than desktops.
The success of server sales prior to the recession was based on the broad attraction of cheaper, more powerful and flexible blade servers, which have made strong inroads into small- and medium-sized enterprises (SMEs). In 2009, however, the market for servers collapsed as enterprise customers slashed IT budgets to reduce costs.
Peripherals/add-ons include printers, networking equipment and storage devices. Multi-functional devices (MFDs) continue to be a prime seller in consumer markets, replacing printer sales, but the overall sector, together with monitors, has been in decline since 2005. Sales of networking equipment were moderate up to the recession, while other IT equipment experienced growth over the period.
Prices have fallen significantly across the board for computer hardware and manufacturers were under pressure to maintain margins in the face of declining sales in 2009. Some mergers among global suppliers have helped to shore up ailing businesses and prepare the merged companies for growth in key sectors.
Business customers appear to have taken a considered approach to IT capital expenditure in the latter part of 2009 and computer hardware manufacturers were confident the industry had turned the corner on the recession. They are expecting a rebound in sales in 2010 and full recovery by 2011 with positive prospects for growth to 2014.
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