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Facial Skincare in the United States 2010
Mintel, Jan 2010, Pages: 88
The market for facial skincare has experienced steady growth since 2004, albeit slower since 2007, with sales struggling a bit due to the weak economy and recession. Anti-aging facial skincare products continue to be the fastest-growing segment of the facial skincare market, and remain ahead of cleansers as the largest share of the market.
This report provides in-depth information about the facial skincare market including the following:
- Exploration of emerging trends, including all-natural items in a particular segment of the facial skincare category
- Learning what celebrity brand is a newcomer to this market, and heralds the concept of skincare marketing for a cause
- The excitement that Burt’s Bees and Kiehl’s are bringing to the all-natural category, as consumer interest in this area remains high
- How flagship brand Olay is doing well in terms of buying rate but trailing in penetration, and why this might be a difficult problem for them to solve without alienating their core audience
- A look at how brands St. Ives Swiss Formula and Johnson & Johnson’s Clean & Clear, on the other hand, may have more flexibility in how they market to consumers, and may be able to use coupons to attract more trial
- A look at what some retailers are doing to increase sales, including the transformation of drug store chain Duane-Reade from lackluster to high-end luxury
- Why male respondents are using soap and water as their skin care regimen, and how they can be persuaded to switch to something better
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