Sales of air fresheners are on the decline, and Mintel finds that this downward trend is not solely the result of the economic downturn. Air care products outside of the freshener market are becoming increasingly competitive, in addition to widespread negative perceptions among consumers about the product category.
This report provides marketers with the insights and data necessary to combat these factors and grow brand sales. Mintel’s custom research for this report includes:
- Causes of and remedies for declining sales - Which brands are growing sales even within a declining market, and why they are succeeding - How marketers can position products in the face of increased competition from other air care products - Brand use of social media marketing tactics - Preferred product types - How scent preferences are changing - The role of odor neutralizing claims - The potential benefits of specialty products
