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Attaining Optimal Heart Health in the United States 2009

Mintel, Dec 2009, Pages: 85


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The US market for heart health is driven by a range of health factors, primarily other diseases such as hypertension, diabetes, and high cholesterol, as well as the rising obesity rate, cigarette smoking, age, gender, race, and heredity. This report focuses on these drivers and provides analysis of the following:

- The incidence of heart disease and its costs
- The many ways to prevent heart disease and what this means for marketers of heart health products
- The various types of heart disease and what heart health products/services can do to improve heart health
- Which companies are innovating to bring heart-healthy products to the market, and the advertising strategies of these companies



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