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Auto Insurance in the United States 2009
Mintel, Dec 2009, Pages: 81
This report explores the automobile insurance market in the US. It provides insight into the external and internal factors affecting auto insurance sales and consumption, and what they mean for future sales, promotional campaigns, and industry innovations. Specific questions that are answered in this report include, but are not limited to, the following:
- How have market conditions led to a change in the frequency and severity of claims
- What effect does the current downturn in the economy and high unemployment have on the insurance industry
- How is the auto insurance market affected by current market trends, including car sales, vehicle safety, vehicle theft, and highway safety
- Which are the leading auto insurance companies? What have they done to reach that point and what are they doing now
- What innovations have developed in the insurance market and how do they relate to an increase in policyholders
- What types of advertising and promotion are auto insurance companies using to target prospective buyers
- What type of variety exists between auto insurance consumers? What are their habits and opinions regarding auto insurance
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