|
|
 |
|
Viewing report
|
|
|
|
Digital Entertainment: Internet Radio in the United States 2009
Mintel, Dec 2009, Pages: 64
Mintel’s report on this subject interprets the market from the perspective of the consumer, focusing on interaction with visual and audio advertisements, attitudes toward playlisting, usage data by type of service offered, the interaction between personal library building via paid and free/pirated downloads. The report further explores what advertising methods are being used, how home pages are being used to attract (or repel) potential users, the current and future role of monolith YouTube, as well as detailing activity for leading companies in the market.
Analysis and insights offered include:
- Why some current leaders are poised for failure
- The role of minorities and teens in propelling usage
- Why teen boys are more desirable users than teen girls
- Attitudes towards streaming vs. downloading music
- Comparison of future potential of advertising model vs. subscription model, including current subscription data by demographic, clicking behavior and recollection of ads
- Barriers to greater adoption of internet radio
- Usage of internet radio for streaming comedy, live concerts and sports
- Why internet radio is poised to continue gaining show from traditional radio
- The development of in-car internet services
- The decreasing size of personal music libraries
- Usage via smartphones, measured in weekly hours of consumption
- How the industry measures up with competition from other music sources, and insights from observation of players in competing industries
Customers who bought this item also bought
Media Usage in the United States 2010
Digital Entertainment: Streaming Video in the United States 2010
Online Audio in the US 2006
Net Music Radio 2007 - 2010: Listening Hour Analysis By Site and Brand
Leisure and Entertainment Preferences of Young Hispanic Adults in the United States 2010
Internet Music Radio 2001 - 2006: The Brands and the Beat Go On
Hispanic Media Usage in the United States 2008
Social Networking and Media and Financial Services in the United States 2010
Online Music - Global Strategic Business Report
Online and Mobile Music Spins and Media Spend
|
|
|
|
