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Foodservice and Convenience in the United States 2009
Mintel, Dec 2009, Pages: 59
Depressed consumer confidence continues to plague foodservice industries, as dining out is more frequently perceived as a luxury that can be cut back on. However, restaurants may be able to mitigate the damage of the recession by focusing on the “convenience segment,” those consumers who continue to spend on services like delivery or takeout as a more necessary part of their lifestyle. In this report, Mintel explores the preferences of this segment and how vendors are catering to their needs.
Analysis and insights offered include:
- Which elements of convenience (e.g. speed of service, packaging) vendors are focusing on
- How supermarkets and convenience stores compare to restaurants in the convenience market
- How key demographics are being targeted by major chains
- How mobile technology is taking convenience in ordering to the next level
- Which demographics are key to the convenience segment
- How important convenience factors are in restaurant selection
- Which food options are more attractive to the convenience segment
- Which points of differentiation, other than food quality, are most important to consumers in a rush
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