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GPS and Navigation in the United States 2009
Mintel, Dec 2009, Pages: 76
This report explores the automotive GPS and navigation systems in the U.S. It provides insight into the external and internal factors affecting sales, consumption and trends, and what they mean for future sales, promotional campaigns, and industry innovations. Specific questions answered in this report include, but are not limited to, the following:
- How are GPS operators streamlining their product design and features to appeal to consumers inside their cars?
- How are partnerships with mobile phone service providers and other technology companies changing the way consumers interact with navigation systems in their vehicles?
- What segments of the automotive GPS market appeal the most to consumers?
- What companies are innovating their segments, and how can others learn from their success?
- How will telematics systems create new marketing opportunities to interact with consumers within their vehicles?
- How are increasing safety concerns regarding in-car distractions affecting this market?
- How are GPS manufacturers pursuing the smart phone as a viable way to drive up the use for their services?
- How are automakers using telematics systems to sell new vehicles to hesitant consumers?
This report provides an in-depth examination of the automotive GPS and navigation systems for industry retailers, distributors and marketers interested in pursuing opportunities to innovate trends within segments and to evaluate the competition. Analysis covers three segments: portable GPS, aftermarket GPS, OEM telematics systems and OEM subscription-based telematics systems.
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