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Ice Cream Shops in the United States 2009
Mintel, Dec 2009, Pages: 94
This report explores the ice cream shop market—identifying key developments that are changing consumer habits and usage with consideration of the current economic climate and competitive threats.
The report considers a range of topics, including the following:
- The size of the market and its potential for growth
- Opportunities for ice cream shops to maximize their exposure and cultivate a stronger following
- The impact of competitive threats (packaged ice cream, foodservice desserts, other treat-based snacks) on ice cream shops
- The impact of the recession on restaurants, and in particular, ice cream shops
- The effect of demographic shifts (age, Hispanic origin/race and presence of children in HH) on the industry
- Key brands, how they are endeavoring to differentiate themselves, who they target, and plans for retail expansion
- Advertising and promotional strategies being employed to attract consumers, including a focus on social media
- Innovations among ice cream shops that take a traditional approach (seasonal inspirations, fun) and straddle health and indulgence (flavor exploration, wellness positioning)
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