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Lunch Meat in the United States 2009
Mintel, Dec 2009, Pages: 104
Since the start of the economic recession in 2007, sales of lunch meat have rebounded thanks in part to an increase in “brown bagging” and “eating in.” In this report Mintel discusses how consumer trends, the economy, and new product trends are influencing the lunch meat market. In addition to presenting sales data by segment, supplier and brand, the report considers a range of topics, including:
- The size of the lunch meat market and growth forecast through 2014
- How the recession has changed how consumers shop for lunch meat—and what to expect when the economy recovers
- Why private label and small brands are driving growth at the expense of market leaders
- The latest new product trends, including improved, re-sealable packaging technology, better-for-you offerings and bold and unique flavors
- How “deli-style” packaged lunch meats such as Oscar Mayer Deli Fresh and Hillshire Farm Deli Select have helped boost consumer perceptions of packaged lunch meat
- Why retailers are seeing a consumer shift from the deli counter to the packaged meat aisle
- How the market leaders are using advertising to differentiate their brands from the rest of the category
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