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PCs in the United States 2011
Mintel, Jan 2011, Pages: 118
Over the past few decades, PCs have transitioned from expensive tools found only in workplaces and universities to become an essential component of U.S. consumers’ homes. Currently 82% of U.S. consumers live in households that own a PC, and more than 50% of these households own multiple PCs. As U.S. consumers increasingly embrace digital content and communications, PCs are now used for far more than basic tasks like word processing and email. Instead, consumers now often rely on PCs for access to music and video entertainment, staying in touch through social networking sites, video chatting, expressing their creativity through blogging, digital photography, video and other types of content.
However, as consumers adopt digital lifestyles many other companies and devices are seeking to capitalize on these new opportunities—and grab market share from the $31 billion home PC industry.
In this report, Mintel reviews this mature yet constantly evolving market sector and identifies strategies for future growth, including:
- Market size and segmentation
- Competitive factors
- Leading companies and innovators
- Market drivers
- Consumer behavior and needs
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