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Smoothie Shops in the United States 2009
Mintel, Dec 2009, Pages: 80
Smoothie Shops, as a relatively new concept, have been finding their way in the world, and although they have found niche appeal with younger consumers, this limited market combined with economic and climate woes in the recent past have hindered growth and caused many market leaders to reevaluate their core business strategies.
While the current picture for the market appears grim, a number of opportunities emerge to help attract customers and regain footing. This report provides insights and analysis to help players move forward in a challenging environment, with a focus on the following themes:
- In depth analysis of the core smoothie demographics, and how to continue to foster loyalty among these groups
- Ways that the competition is luring away customers and how to battle back
- How to address the needs of young smoothie drinkers as they age
- The importance of sending the nutrition message, and how to better attract customers through functional offerings
- How crucial social networking is, and how to “do it right”
- How to overcome the weather-centricity of the market
- The impact that product pricing has had on sales in a down economy
- How smoothie shops can combat the rising competitive pressure from proliferation of smoothies at quick-service-restaurants
- Do packaged smoothies offer competition or opportunity for smoothie shops
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