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Shopper Marketing Trends 2010
Evolution Insights Ltd, Jan 2010, Pages: 47
A Guide to Shopper Trends and Shopper Marketing Initiatives in UK Food and Grocery
Evolution Insights, the shopper marketing consultancy, is proud to present: ‘Shopper Marketing Trends: A Guide to Shopper Trends and Shopper Marketing Initiatives in UK Food, Drink and Grocery’.
Shopper Marketing Trends 2010 offers a concise introduction to shopper marketing in UK food and grocery, charting key shopper trends for 2010 and shopper marketing implications for FMCGs and retailers.
The report draws upon a panel of industry experts from the leading UK FMCGs and retailers, cementing the industry outlook for shoppers and shopper marketing in 2010.
Shopper Marketing Trends 2010 offers your business an affordable introduction to shopper marketing in 2010, presented in an easy to use format.
Aimed at FMCGs, retailers and in-store creative agencies, the report will help you to:
- Build a greater understanding of shopper marketing within your organisation.
- Understand the importance of shopper marketing in-store and its role in UK food and grocery.
- Identify the key shopper trends shaping the shopper marketing arena, and understand the shopper marketing implications for your organisation in 2010.
- Analyse the major initiatives and innovations that are set to drive the shopper marketing agenda, including brand loyalty, refocusing on premium, format development and targeting by shopper missions.
- Learn about current shopper marketing initiatives in-store and identify the outlook for shopper marketing across the UK’s leading retailers.
- Align your shopper marketing strategy with the wider outlook for the shopper and in-store marketing during 2010 and 2011.
Sources of data include a survey of a panel of industry experts from the leading FMCGs and retailers in the UK, government statistics, company and broker reports, news articles, trade and academic journals and Evolution’s in-house proprietary databases.
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