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Travel in North Macedonia

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    Report

  • 29 Pages
  • October 2020
  • Region: North Macedonia
  • Euromonitor International
  • ID: 1203009
COVID-19 continues to wreak havoc across North Macedonia’s tourist industry. Global containment measures brought cross-border tourism to a grinding halt early in the pandemic’s first wave, with airlines and tour operators facing mass cancellations and huge losses. Hotels sat empty and several smaller players shut down permanently. When the country officially reopened its borders on 1 July, hopes were high for a rapid recovery in time for the rest of the summer season.

The Travel in North Macedonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Activities and Experiences (Destination), Lodging, Online Travel Sales and Intermediaries, Tourism Flows, Travel Modes, Traveller Profiles.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Travel market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • COVID-19 impact on travel
  • COVID-19 country impact
  • Company response to COVID-19: Airlines and hotels
  • Impact of COVID-19 on online bookings and travel intermediaries
  • What next for travel?
  • Chart 1 Inbound Receipts: 2020-2025
  • Chart 2 Average Spend per Trip for Inbound Arrivals: 2020-2025

MARKET DATA
  • Table 1 Other Transport: Value 2015-2020
  • Table 2 Forecast Other Transport: Value 2020-2025
  • Table 3 Car Rental Sales: Value 2015-2020
  • Table 4 Forecast Car Rental Sales: Value 2020-2025
  • Table 5 Attractions and Experiences: Value 2015-2020
  • Table 6 Forecast Attractions and Experiences: Value 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENTGLOBAL INDUSTRY ENVIRONMENTDISCLAIMER
SOURCES
  • Summary 1 Research Sources

TOURISM FLOWS
  • Key Data Findings
2020 Impact
  • Inbound arrivals plunge as borders shut down and fluctuating virus numbers erode motivation to travel
  • North Macedonia’s rise in tourism is severely disrupted due to COVID-19
  • Recovery and Opportunities
  • Inbound arrivals from nearby regions will kickstart recovery in foreign tourism
  • Subsidised low-cost carriers to contribute to increased appeal of North Macedonia as an affordable destination
  • Category Data
  • Table 7 Inbound Arrivals: Number of Trips 2015-2020
  • Table 8 Inbound Arrivals by Country: Number of Trips 2015-2020
  • Table 9 Inbound Receipts: Value 2015-2020
  • Table 10 Forecast Inbound Arrivals: Number of Trips 2020-2025
  • Table 11 Forecast Inbound Arrivals by Country: Number of Trips 2020-2025
  • Table 12 Forecast Inbound Receipts: Value 2020-2025
  • Table 13 Domestic Trips by Purpose of Visit: Number of Trips 2015-2020
  • Table 14 Domestic Business Trips by Travel Mode: Number of Trips 2015-2020
  • Table 15 Domestic Leisure Trips by Travel Mode: Number of Trips 2015-2020
  • Table 16 Domestic Expenditure: Value and Growth 2015-2020
  • Table 17 Forecast Domestic Trips by Purpose of Visit: Number of Trips 2020-2025
  • Table 18 Forecast Domestic Business Trips by Travel Mode: Number of Trips 2020-2025
  • Table 19 Forecast Domestic Leisure Trips by Travel Mode: Number of Trips 2020-2025
  • Table 20 Forecast Domestic Tourist Expenditure: Value and Growth 2020-2025
  • Table 21 Outbound Departures: Number of Trips 2015-2020
  • Table 22 Outbound Departures by Destination: Number of Trips 2015-2020
  • Table 23 Outbound Expenditure: Value 2015-2020
  • Table 24 Forecast Outbound Departures: Number of Trips 2020-2025
  • Table 25 Forecast Outbound Departures by Destination: Number of Trips 2020-2025
  • Table 26 Forecast Outbound Expenditure: Value 2020-2025

AIRLINES
  • Key Data Findings
2020 Impact
  • Wizz Air continues to benefit from 3-year subsidy deal
  • Planned expansions postponed or shelved as airlines hit hard by huge drop in travel
  • Recovery and Opportunities
  • Modernised airports will benefit anticipated rising numbers of tourists when travel resumes
  • Further state subsidies will see Wizz Air as main beneficiary with low fares to target young adventurers
  • Category Data
  • Table 27 Airlines Sales: Value 2015-2020
  • Table 28 Forecast Airlines Sales: Value 2020-2025

LODGING
  • Key Data Findings
2020 Impact
  • Decline in domestic and foreign demand devastates lodging and pushes several smaller players to bankruptcy
  • Government scheme set to stimulate local overnight stays and boost event-hosting in hotels
  • Recovery and Opportunities
  • Short-term lets to see fastest growth while hotels continues to suffer from low consumer confidence
  • Online sales to outpace offline sales as digitalisation trend gathers pace
  • Category Data
  • Table 29 Lodging Sales: Value 2015-2020
  • Table 30 Lodging Outlets: Units 2015-2020
  • Table 31 Forecast Lodging Sales: Value 2020-2025
  • Table 32 Forecast Lodging Outlets: Units 2020-2025

ONLINE TRAVEL INTERMEDIARIES
  • Key Data Findings
2020 Impact
  • Intermediaries offer vouchers for cancelled trips and focus on regional travel to boost sales
  • Further aid sought as main campaign fails to cover costs
  • Recovery and Opportunities
  • Virus impact to hasten online shift, and cost-conscious consumers continue to favour group discount travel
  • North Macedonia’s appeal to young travellers to continue to rise, and new website will propel drive to online sales
  • Category Data
  • Table 33 Online Travel Intermediaries Sales: Value 2015-2020
  • Table 34 Forecast Online Travel Intermediaries Sales: Value 2020-2025