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Baby Food in Tunisia

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    Report

  • 19 Pages
  • September 2023
  • Region: Tunisia
  • Euromonitor International
  • ID: 1203040
In 2022 and 2023, the landscape for prepared baby food has seen an increase in the presence of local Tunisian brands, such as Natulyn. These brands have gained popularity among Tunisian consumers and are primarily sold in supermarkets and hypermarkets. This trend towards purchasing local brands can be attributed to a rising interest in locally sourced and produced goods and a desire to support local businesses and the economy.

The Baby Food in Tunisia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in 2023 directly informs the forecasts to 2027, clearly indicating how the market is expected to change.

Product coverage: Dried Baby Food, Milk Formula, Other Baby Food, Prepared Baby Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Baby Food market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop
The analyst has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, The analyst has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Contents

KEY DATA FINDINGS
2023 DEVELOPMENTS
  • Local prepared baby food brands rise as consumers appreciate domestic offerings
  • Baby milk formula is on demand despite high levels of inflation
  • Materna records solid growth within modern grocery retailers
PROSPECTS AND OPPORTUNITIES
  • Due to the increase in working mothers, breastfeeding in Tunisia declines
  • The important presence of modern grocery retailers over the forecast period
  • Prospects look positive for the development of local brands
CATEGORY DATA
  • Table 1 Sales of Baby Food by Category: Volume 2018-2023
  • Table 2 Sales of Baby Food by Category: Value 2018-2023
  • Table 3 Sales of Baby Food by Category: % Volume Growth 2018-2023
  • Table 4 Sales of Baby Food by Category: % Value Growth 2018-2023
  • Table 5 NBO Company Shares of Baby Food: % Value 2019-2023
  • Table 6 LBN Brand Shares of Baby Food: % Value 2020-2023
  • Table 7 Distribution of Baby Food by Format: % Value 2018-2023
  • Table 8 Forecast Sales of Baby Food by Category: Volume 2023-2028
  • Table 9 Forecast Sales of Baby Food by Category: Value 2023-2028
  • Table 10 Forecast Sales of Baby Food by Category: % Volume Growth 2023-2028
  • Table 11 Forecast Sales of Baby Food by Category: % Value Growth 2023-2028
DAIRY PRODUCTS AND ALTERNATIVES IN TUNISIA
EXECUTIVE SUMMARY
  • Dairy products and alternatives in 2023: The big picture
  • Key trends in 2023
  • Competitive Landscape
  • Channel developments
  • What next for dairy products and alternatives?
MARKET DATA
  • Table 12 Sales of Dairy Products and Alternatives by Category: Value 2018-2023
  • Table 13 Sales of Dairy Products and Alternatives by Category: % Value Growth 2018-2023
  • Table 14 NBO Company Shares of Dairy Products and Alternatives: % Value 2019-2023
  • Table 15 LBN Brand Shares of Dairy Products and Alternatives: % Value 2020-2023
  • Table 16 Distribution of Dairy Products and Alternatives by Format: % Value 2018-2023
  • Table 17 Forecast Sales of Dairy Products and Alternatives by Category: Value 2023-2028
  • Table 18 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources