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Bath and Shower in Nigeria
Euromonitor International, June 2011, Pages: 20
Thanks largely to Nigeria’s robust economic recovery, growth in bath and shower current value sales in 2010 was up substantially on 2009, while also exceeding the CAGR for the review period as a whole. As economic conditions improved and disposable incomes rose, some consumers were able to buy bath and shower products more frequently, while others were able to trade up to more expensive variants, including premium brands. These trends were most visible among lower and middle income consumers.
The Bath and Shower in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Bar Soap, Bath Additives, Body Wash/Shower Gel, Intimate Hygiene, Liquid Soap, Talcum Powder.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Bath and Shower market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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