Chilled Processed Food in Iran

Euromonitor International, February 2013, Pages: 47

Three key products in the Iranian market support the fast food industry. Hamburgers, sausages and kielbasa have a long history in Iran and are widely consumed in both homes and fast food outlets. Sausages and kielbasa are especially popular and are considered as chilled processed meat according to Euromonitor’s definition. Production of these two items has an 80-year history in Iran. They are considered affordable products which can be used in a single serving.

Euromonitor International's Chilled Processed Food in Iran report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Chilled Fish/Seafood, Chilled Lunch Kits, Chilled Noodles, Chilled Pizza, Chilled Processed Meat, Chilled Ready Meals, Chilled Soup, Chilled/Fresh Pasta, Fresh Cut Fruits, Prepared Salads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Chilled Processed Food market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

CHILLED PROCESSED FOOD IN IRAN
Euromonitor International
February 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Chilled Processed Food by Category: Volume 2007-2012
Table 2 Sales of Chilled Processed Food by Category: Value 2007-2012
Table 3 Sales of Chilled Processed Food by Category: % Volume Growth 2007-2012
Table 4 Sales of Chilled Processed Food by Category: % Value Growth 2007-2012
Table 5 Chilled Processed Food Company Shares 2008-2012
Table 6 Chilled Processed Food Brand Shares 2009-2012
Table 7 Sales of Chilled Processed Food by Distribution Format: % Analysis 2007-2012
Table 8 Forecast Sales of Chilled Processed Food by Category: Volume 2012-2017
Table 9 Forecast Sales of Chilled Processed Food by Category: Value 2012-2017
Table 10 Forecast Sales of Chilled Processed Food by Category: % Volume Growth 2012-2017
Table 11 Forecast Sales of Chilled Processed Food by Category: % Value Growth 2012-2017
Executive Summary
Young Population With Strong Demand Is Main Reason for Growth
Decline of Purchasing Power Due To the High Inflation Rate Affecting Growth
Artisanal Products Dominant in A Highly Fragmented Environment
Independent Small Grocers Remains Dominant Channel in Absence of Giant Multinational Retailers
Demand Is Expected To Grow in Spite of Political and Economic Difficulties
Foodservice - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2007-2012
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2007-2012
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2012-2017
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
Impulse and Indulgence Products - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 16 Sales of Impulse and Indulgence Products by Category: Volume 2007-2012
Table 17 Sales of Impulse and Indulgence Products by Category: Value 2007-2012
Table 18 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2007-2012
Table 19 Sales of Impulse and Indulgence Products by Category: % Value Growth 2007-2012
Table 20 Company Shares of Impulse and Indulgence Products 2008-2012
Table 21 Brand Shares of Impulse and Indulgence Products 2009-2012
Table 22 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2012-2017
Table 23 Forecast Sales of Impulse and Indulgence Products by Category: Value 2012-2017
Table 24 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2012-2017
Table 25 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2012-2017
Meal Solutions - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 26 Sales of Meal Solutions by Category: Volume 2007-2012
Table 27 Sales of Meal Solutions by Category: Value 2007-2012
Table 28 Sales of Meal Solutions by Category: % Volume Growth 2007-2012
Table 29 Sales of Meal Solutions by Category: % Value Growth 2007-2012
Table 30 Company Shares of Meal Solutions 2008-2012
Table 31 Brand Shares of Meal Solutions 2009-2012
Table 32 Forecast Sales of Meal Solutions by Category: Volume 2012-2017
Table 33 Forecast Sales of Meal Solutions by Category: Value 2012-2017
Table 34 Forecast Sales of Meal Solutions by Category: % Volume Growth 2012-2017
Table 35 Forecast Sales of Meal Solutions by Category: % Value Growth 2012-2017
Nutrition/staples - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 36 Sales of Nutrition/Staples by Category: Volume 2007-2012
Table 37 Sales of Nutrition/Staples by Category: Value 2007-2012
Table 38 Sales of Nutrition/Staples by Category: % Volume Growth 2007-2012
Table 39 Sales of Nutrition/Staples by Category: % Value Growth 2007-2012
Table 40 Company Shares of Nutrition/Staples 2008-2012
Table 41 Brand Shares of Nutrition/Staples 2009-2012
Table 42 Forecast Sales of Nutrition/Staples by Category: Volume 2012-2017
Table 43 Forecast Sales of Nutrition/Staples by Category: Value 2012-2017
Table 44 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2012-2017
Table 45 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2012-2017
Market Data
Table 46 Sales of Packaged Food by Category: Volume 2007-2012
Table 47 Sales of Packaged Food by Category: Value 2007-2012
Table 48 Sales of Packaged Food by Category: % Volume Growth 2007-2012
Table 49 Sales of Packaged Food by Category: % Value Growth 2007-2012
Table 50 GBO Shares of Packaged Food 2008-2012
Table 51 NBO Shares of Packaged Food 2008-2012
Table 52 NBO Brand Shares of Packaged Food 2009-2012
Table 53 Penetration of Private Label by Category 2007-2012
Table 54 Sales of Packaged Food by Distribution Format: % Analysis 2007-2012
Table 55 Sales of Packaged Food by Category and Distribution Format: % Analysis 2012
Table 56 Forecast Sales of Packaged Food by Category: Volume 2012-2017
Table 57 Forecast Sales of Packaged Food by Category: Value 2012-2017
Table 58 Forecast Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 59 Forecast Sales of Packaged Food by Category: % Value Growth 2012-2017
Definitions
Sources
Summary 1 Research Sources

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