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Dried Processed Food In Kenya
Euromonitor International, Jan 2012, Pages: 39
Volume growth in 2011 was in line with the previous year at 3%, although it was down 2 percentage point on the review period performance. This is due to the already large penetration of rice as a staple food in Kenya and the fact that growth is tied to population growth. Moreover, the low penetration of dessert mixes meant it had little impact on the overall sector’s growth.
The Dried Processed Food in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Dehydrated Soup, Dessert Mixes, Dried Pasta, Dried Ready Meals, Instant Noodles, Instant Soup, Plain Noodles, Rice.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Dried Processed Food market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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